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May 30, 2025 7 mins
In this special episode, Gresham Harkless reflects on the challenges, setbacks, and learning curves he’s faced at the 175-day mark of his franchise broker journey.   Gresham aims to close two deals within that time frame, but he's only seen limited movement with one candidate whose financial readiness is uncertain.   He shares how the process has proven far more difficult than anticipated, with many candidates dropping off at various stages and deals taking much longer than expected, often four to six months or more.   Gresham emphasizes that the biggest barrier is generating consistent, qualified leads, calling it a “leads game” where, without a strong pipeline, no amount of knowledge or process can make up the difference.   Moreover, Gresham remains committed to learning and adjusting, focusing on lead generation and advising others to start part-time and build from there.

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