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April 26, 2018 56 mins
The buzz: “’Build it, and they will come’ only works in the movies. Social Media is a “built it”, nurture it, engage them, and them may come & stay” (Seth Godin). According to Mashable, in 2015 Google received over 100 billion searches every month. If consumers can’t find your business, products or services on the first page of a targeted Google keyword search, you “do not exist.” How to get found? Research and select the right keywords for your business and incorporate them throughout your website to help buyers discover you. We’ll share tips on how to use SEO to reach customers at the right time, in the right place, with the right message, i.e., micro-moments. The experts speak. Theresa Childs, Fabricate Studios: “There's no such thing as luck. Luck is when preparation meets opportunity” (Seneca). Lorraine Maurice, SAP: “Your positive action combined with positive thinking results in success” (Shiv Khera). Join us for Marketing SEO 101: Are You Lost or Are You Found?
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