All Episodes

May 28, 2019 55 min
The buzz: “A new species of B2B buyer has arisen that is more connected, more impatient, more elusive, more impulsive, and more informed than its pre-millennium ancestors” (Joel York). The arrival of the “new” B2B buyer with their “new’ B2B customer journey signals that your business requires a “new” B2B marketing plan. Yes, now! Does your marketing plan consider the persona of this multi-faceted buyer – who is also an individual consumer – and all the channels and ways they source and consume information along their non-linear B2B buying journey? The experts speak. GL Hendricks, Chirp PR: “The dream is free. The hustle is sold separately” (George GK Koufalis). Rob Levin, RSL Media: “Educate and inform instead of interrupt and sell” (David Meerman Scott). Lucy Thorpe, In Cloud Solutions: “Ladies with an attitude, Fellows that were in the mood, Don't just stand there, let's get to it, Strike a pose ….Vogue” (Madonna). Join us for The “New, Modern” B2B Marketing Plan.
Share
Mark as Played

Chat About Changing the Game in Revenue Growth, Presented by SAP

Advertise With Us

Popular Podcasts

Crime Junkie
Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.

Fake Doctors, Real Friends with Zach and Donald

Fake Doctors, Real Friends with Zach and Donald

You know what's long, tedious and boring? Surgery. You know what isn't? This new podcast! Join Scrubs co-stars and real-life best friends Zach Braff and Donald Faison for a weekly comedy podcast where they relive the hit TV show, one episode at a time. Each week, these BFFs will discuss an episode of Scrubs, sharing behind-the-scenes stories and reminiscing on some of their favorite memories from filming. They’ll also connect with Scrubs super fans and feature beloved show cast members for exclusive interviews.

For You

    Music, radio and podcasts, all free. Listen online or download the iHeartRadio App.

    Connect

    © 2021 iHeartMedia, Inc.