All Episodes

May 24, 2018 55 min
The buzz: “An influencer promoting and amplifying your message, your brand, to their audience means credibility…additional reach...an outsized modifier to the conversion process (Rand Fishkin). Hello, SMBs! If you think word-of-mouth influencer marketing is only for brands like Hello Fresh, Chewy and Stitch Fix, think again. First determine if this tactic is right for your marketing strategy. Then select the right influencer partner for your business. Last, create and execute a campaign that builds advocacy and expands your market reach. A lot to consider, but worth the effort. The experts speak. Alistair Wheate, Onalytica: “Don't waste your time or time will waste you.” (Muse) Lisa Durrett, Broad Insite: “You have everything you need to build something far bigger than yourself” (Seth Godin). Amisha Gandhi, SAP: “It is surprising how much you can accomplish if you don't care who gets the credit” (Abraham Lincoln). Join us for Influencer Marketing: Not Just for Big Brands Anymore!
Share
Mark as Played

Chat About Changing the Game in Revenue Growth, Presented by SAP

Advertise With Us

Popular Podcasts

Crime Junkie
The Daily

The Daily

This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.

For You

    Music, radio and podcasts, all free. Listen online or download the iHeartRadio App.

    Connect

    © 2021 iHeartMedia, Inc.