All Episodes

May 24, 2018 55 mins
The buzz: “An influencer promoting and amplifying your message, your brand, to their audience means credibility…additional reach...an outsized modifier to the conversion process (Rand Fishkin). Hello, SMBs! If you think word-of-mouth influencer marketing is only for brands like Hello Fresh, Chewy and Stitch Fix, think again. First determine if this tactic is right for your marketing strategy. Then select the right influencer partner for your business. Last, create and execute a campaign that builds advocacy and expands your market reach. A lot to consider, but worth the effort. The experts speak. Alistair Wheate, Onalytica: “Don't waste your time or time will waste you.” (Muse) Lisa Durrett, Broad Insite: “You have everything you need to build something far bigger than yourself” (Seth Godin). Amisha Gandhi, SAP: “It is surprising how much you can accomplish if you don't care who gets the credit” (Abraham Lincoln). Join us for Influencer Marketing: Not Just for Big Brands Anymore!
Mark as Played

Advertise With Us

Popular Podcasts

United States of Kennedy
Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.