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August 2, 2018 55 min
The buzz: “Sales and marketing teams, in general, have always been known to have a beef with each other…Maybe that’s why 90% of the content created for sales by marketing is never used by sales.” (Bethany Fagan) Sales and marketing should work in harmony. Too often, not so much. With 62% of buyers searching online for product info vs 29% who talk to a salesperson, marketing now plays an integral role in the sales process. What should the modern sales process look like to get marketing and sales together? The experts speak. Erika Hovland, IOLITE360: “The five separate fingers are five independent units. Close them and the fist multiplies strength. This is organization” (JC Penney). Sam Smith, Stellar One Consulting: “If size mattered, the elephant would be king of the jungle” (Rickson Gracie). Casey Ryan, SAP: “Be like a duck – calm on the surface but always paddling like the dickens underneath” (Michael Caine). Join us for Playing Nice in the Sandbox: Aligning Sales and Marketing.
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