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November 1, 2018 54 min
The buzz: “Large enterprises spend millions of dollars to create brand identities…is the greatest real-life Jedi-mind trick of all…. With a focused brand strategy focused on a few key areas even SMB marketers can help their companies gain ground” (tslmarketing.com). Creating a strong brand is the foundation of the SMB’s marketing strategy. While your logo can convey a message, identifying why you are a unique solution, who you are targeting and how your brand wants to be perceived are the real keys to building your brand. Where do you start? The experts speak. Erika Hovland, IOLITE360: “Are you laboring under the impression that I read these memoranda of yours? I can't even lift them” (Franklin D. Roosevelt). Lorraine Maurice, SAP: “The reason we're successful, darling? My overall charisma, of course” (Freddy Mercury). Maggie Goralska, SAP: “It’s not the size of the dog in the fight, it’s the size of the fight in the dog” (Mark Twain). Join us for SMBs: Building Your Stand-Out Brand.
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