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March 5, 2019 53 mins
The buzz: 41% of corporate buyers or purchase influencers comes from the under-40 crow …About 80%of procurement committees are ....people at mid-career (entrepreneur.com/article/310243). Today’s B2B buyer wears many hats and has many responsibilities. What is your B2B company doing to appeal to this “New, Modern” buyer with their multi-faceted persona? Here’s a hint: Your sales, marketing and operations teams need to align, to remain relevant and to resonate consistently with your target buyers at all touchpoints in this digital and mobile world. The experts speak. Lorraine Maurice, SAP: “Embrace what you don't know, especially in the beginning, because what you don't know can become your greatest asset” (Sarah Blakely). Roger Pierce, The Small Business Company: “Life is so brief and time is a thief when you’re undecided” (Rod Stewart). Brian Moran, Small Business Edge: “Fish where the fish are but use the right bait” (Kantar Millward Brown). Join us for The New, Modern B2B Buyer.
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