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December 3, 2019 52 mins
The buzz: “Account-based marketing is thinking of the account as a market of one: (Nick Panayi, CSC). With Digital Selling, your sales team leverages their social presence to drive brand awareness. And they use education to accelerate an account-based marketing (ABM) strategy and convert top prospects into customers…it’s not too late to start (upthereeverywhere.comy). How can you get your marketing and sales teams to collaborate on your ABM strategy? The experts speak. Lisa Dennis, Knowledgence Associates: “The level of the problem isn’t the level of the solution” (Deepak Chopra, MD). Nicole O’Brien, Sales Enablement Society: “Success is not final; failure is not fatal: it is the courage to continue that counts” (George F. Tilton). Paroma Sen, SAP: “Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree” (Martin Luther). Join us for Digital Selling Plus: Accelerate Your Account-Based Marketing.
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