Today on the show we have Miruna Dragomir, CMO of Planable.
In this episode, Miruna shares her experience in optimizing user acquisition for long-term retention.
We discuss her transition from large corporations like Uber and Oracle to an early-stage startup, Planable, and how she built and scaled the marketing team.
Miruna also delves into the integration of customer success and marketing, the retention strategies she used at Uber, and effective reactivation tactics.
We wrap up by exploring the challenges of B2B versus B2C marketing and the importance of creating user habits for sustained retention.
Mentioned Resources
Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.