Clienting #56: Kay Van Wey on National PR and Dr. Death

Kay Van Wey is a  board-certified personal injury trial lawyer with over 30 years of experience. She is the principal owner and founder of Van Wey, Presby & Williams, a Dallas, Texas-based personal injury litigation boutique firm. When Kay isn’t managing her firm or practicing law, she advocates for patient safety. Kay is a big believer in finding your "why", which is one of the things she credits for her ongoing enthusiasm for her work.

Getting more news coverage- how do you take 1 high-profile case and get more than 15 minutes of fame?

Publicity - high profile cases and were stories that needed to be told and developed relationships with reporters.

How are you keeping up those relationships? Capitalizing on them?

• Dr. Death/Dr. Duntsch
  • high profile case and got lots of PR
  • spent lots of time & money on that case
  • Dr. Duntsch reached out to Kay to threaten and ask for a job.
  • Dr. Oz show - thought she'd get tons of clients from that and didn't
  • Dallas news organizations
• Attorney At Law magazine articles
  • Small but Mighty article: https://attorneyatlawmagazine.com/kay-van-wey
  • "Standing up for the little guy"
• Marketing has been hard over the years and has involved a lot of patience and learning.
• When it comes to picking a marketing agency, Kay has been really picky about content, which makes the cost high from her time and her associates time perspective.
• 10 years prior to Dr. Dutch, Kay's firm represented a similar case and was on 60 minutes. Unfortuantely with no effect or results of getting clients. It just shows that big PR cases don't necessarily lead to more clients in your firm.