Culture Stories - Beyond the Scoreboard: Building a Program the Athletes Love to Be Apart Of - Brian Vossen, HC, Lakeville North HS (MN)

On this episode of Culture Stories, presented by Story of the Season, we sit down with Coach Brian Vossen of Lakeville North to explore what it truly takes to build a winning culture in high school football. Coach Vossen emphasizes that success goes far beyond the scoreboard, breaking down the daily habits that drive consistency, effort, and growth. He champions a leadership style rooted in trust, values, and community. We also dive into how Lakeville North leverages technology for meaningful community engagement, and how creative sponsorship strategies not only sustain the program but also generate real impact for local businesses. From coaching philosophy to youth development, this episode serves as a playbook for building strong foundations—both in sports and in life. Chapters Building a Winning Culture Creating Tangible Practices for Success Leveraging Technology for Community Engagement Sponsorship Strategies and Community Impact Connect on X: Keith Grabowski: @CoachKGrabowski Brian Vossen: @MaVossNorN Transform your football program with CultureAI! Grab your copy of the CultureAI Book and Workbook at coachandcoordinator.com/cultureai. The CultureAI Workbook is your ultimate guide to leveraging ChatGPT and AI tools to evaluate, align, and elevate your team's culture. Packed with actionable prompts, templates, and real-world coaching examples, it’s designed for coaches who lead with intention and embrace innovation. Streamline your processes and build a stronger, more cohesive team culture all season long. Don’t wait—get started today and take your program to the next level! Learn more about your ad choices. Visit megaphone.fm/adchoices