August 22, 2024 • 17 mins
Join us as we chat with master publicity strategist Jill Lublin, who transitioned from the music business to becoming a PR expert. Jill reveals her passion for helping entrepreneurs craft focused and consistent messages that solve marketplace problems without draining their budgets. Learn how clarity, consistency, and persistence in communication can significantly boost your business growth and shape your public perception across all interactions—from online engagements to everyday encounters.
We'll also guide you through the rapidly changing world of publicity, emphasizing the importance of choosing the right platforms for your audience. Avoid the traps of chasing every trendy platform and stick to what truly works for you and your listeners. With practical advice on mastering one platform before moving on to the next, and tips on effectively connecting with your audience, this episode is packed with actionable insights.
With 200+ speaking engagements each year, master publicity strategist and consultant, and bestselling author, Jill Lublin, consistently wows audiences worldwide with her entertaining and interactive keynotes, seminars, and training programs on publicity, networking, kindness and influence marketing.
Jill has shared her powerful networking and publicity strategies on the stages of Tony Robbins, T. Harv Eker, Jack Canfield, Mark Victor Hansen, Loral Langemeier, James Malinchak, Lisa Nichols, Richard Simmons, and many others. Additionally, thousands of people have attended her popular ‘Crash Course in Publicity’, which she teaches live several times a month at locations around the U.S. and Canada, as well as a live online class. Her popular home study system is used by clients worldwide who are ready to create greater success and revenues for themselves and their companies.
Jill's Free Gift:
Free Publicity Action Guide
http://publicitycrashcourse.com/freegift
Connect with Jill:
http://publicitycrashcourse.com
Social Media
Facebook:
https://www.facebook.com/publicitycrashcourse
LinkedIn
https://www.linkedin.com/in/jilllublin/
X (formerly Twitter)
https://twitt
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Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Carl Richards (00:04):
Welcome to Communication Connection
Community, the podcaster'spodcast.
This podcast takes a deep diveinto modern day communication
strategies in the podcastingspace.
We chat with interesting peoplewho make the podcasting and
speaking spaces exciting andvibrant.
We also dive into thepodcasting community with news
(00:24):
updates, latest trends andtopics from this ever-evolving
space.
So strap in, it's going to beone amazing ride.
Let's dive into today's episode,but before we do that, I just
want to give you a quick updateon some of the things that we've
been doing here at PodcastSolutions Made Simple.
Number one is we've beenmeeting a lot of different
people, not only virtually, butalso in person.
(00:47):
We had a chance to attend aBizCon Expo this past summer and
are so thrilled for some of thethings that are coming as a
result of having been at thatevent.
So thanks to John Reiser andall of his committee for putting
on a fantastic businessexposition in the summer.
We've also had the opportunityto pivot and shift our business
a little bit, so watch for somegreat information coming about
(01:09):
that, because there's somethingthat's I don't want to say it's
new, but it's certainly unique,I think, in the world of
podcasting, and that's thepodcasting co-op that you'll be
finding out more informationabout as we go.
As a matter of fact, we'regoing to do a couple of episodes
about it so you have a betterunderstanding of what that is
about.
Any way that you can get theword out about what it is that
you do that is going to reachyour audience and allow you to
(01:32):
elevate your brand, yourbusiness and your credibility is
just a phenomenal experience,and we think the podcast co-op
is going to be a great way to dothat for real estate
professionals, coaches,consultants and even speakers,
so watch for more informationabout that.
Speaking of publicity, we'retalking about publicity and
(01:53):
marketing today and getting theword out there about what it is
that you do with our specialguest today, who is Jill Lublin.
Jill has over 200 speakingengagements every year.
That she does.
A master publicity strategistis what she is, and a consultant
and a best-selling author.
She's consistently wowingaudiences worldwide with her
entertaining and interactivekeynotes, seminars and training
(02:14):
programs on publicity,networking, kindness and
influence marketing.
She has shared her powerfulnetworking and publicity
strategies on the stages of TonyRobbins, t Harv Eker, jack
Canfield, mark Victor Hansen,lisa Nichols, richard Simmons
and many, many others as well.
Additionally, thousands ofpeople have attended her popular
(02:36):
Crash Course in Publicity,which she teaches live several
times a month at locationsaround Canada and the US.
She's also a sought-afterpodcast guest and a podcast host
as well.
We are so glad she is joiningus today.
Jill, welcome to the podcast.
Jill Lublin (02:51):
I'm delighted to be here, Carl.
Thanks so much.
Carl Richards (02:53):
It's a pleasure having you here Speaking to
another person who eats, sleeps,lives, breathes publicity Media
has been part of my life prettymuch since well, not since a
young age but since, you know,in the college years and stuff.
Jill Lublin (03:10):
So give me a little bit of your backstory as we get
into this.
I got into media because,frankly, I was in the music
business, which I love.
It can be also a little burnout, but I did discover my true
talent there, which is promotionand publicity, and loved it
ever since and started my own PRagency for a while and now I'm
serving entrepreneurs to gettheir own publicity without
(03:31):
having to spend a fortune, looklike the big guys and still get
great publicity coming to you.
Love it Super fun and loveserving entrepreneurs to really
get their publicity done.
Carl Richards (03:43):
And I think you hit the nail right on the head
there by saying, withoutspending a lot of money, because
I think that there's thisbelief that, well, if I really
want to hit a sweet spot with myideal client, I'm going to have
to invest thousands or evenhundreds of thousands of dollars
.
That's not to say you can't dothat, but, as you have
discovered, there are other waysthat you can prime that
(04:04):
promotional pump, so to speak,that allows you to connect with
people a little bit more freely.
So what are some of the things,then, that you tell people as
they're embarking on this?
Where's a good place for themto even start if they're not
sure?
Jill Lublin (04:18):
I think the best place to start is with your
message.
You got to get your messagefocused, keep it simple, make it
connected and congruent to whoyou are.
That's a key.
Most people forget about thator don't know how to do it.
Certainly, the message piece isabout solving a problem out in
the marketplace today, andthat's a biggie.
(04:38):
What problem are you solving inthe market today?
And we want to focus on thatand know about that and serve
people with that.
So that's something that shouldbe addressed right away.
Carl Richards (04:50):
And that messaging needs to be consistent
.
So what you're putting on yourwebsite should be the same
verbiage, or a variation of it,that you're saying when you're
speaking in your networkinggroups or when you're doing a
social media post.
It should all be consistent,otherwise it's getting lost.
Jill Lublin (05:06):
Right, exactly.
I mean that is the point, isthe consistency, and I like to
say be concise and precise,right, and be consistent and
persistent, and those things toremember are really going to
help you stand out and, frankly,use publicity to get paid and
be seen and be heard.
Carl Richards (05:25):
And let's be clear, I guess at this point
just to to explore what you meanby publicity, because I think
there's some differentvariations of that.
I might think of publicity assomething different.
I use the podcasting medium nowas a lot of ways to get
publicity forward, but there'sother methodologies.
But what do you mean bypublicity?
(05:46):
How would you define it?
Jill Lublin (05:48):
Well, I think the truth is publicity is happening,
whether you like it or not,right From the minute you walk
out your door into a Zoom room,into a coffee shop.
Whatever you're doing, you'redoing publicity.
You're representing yourself,your business.
People are creating and forminglike oh, do I want to do
business with this person, do Ilike this person?
Right, guess what that'spublicity.
(06:10):
And then you can magnify andmonetize and multiply it by
being in media, which ispodcasts, love podcasts.
I know you help people to dothat, love that, and I think
that's the easiest way to stepinto media and be seen.
And, of course, it includesyour TV, your radio, blogs, as
well as articles and magazinesand newspapers, all the fun
(06:32):
traditional media stuff, witheverything else that's been
happening in today's world.
Carl Richards (06:37):
And the good news is, I think, carl, our
opportunities for media havemultiplied and that's exciting
to me, that's a fantastic placeto be, with all of the
opportunities for publicity andpromoting ourselves.
Do you think, though, that it'salmost too much now?
Like you know, as anentrepreneur, as a small
business person, we, we, we clamup because we don't know where
(06:59):
to start.
It's like seeing the forest forthe trees.
Jill Lublin (07:01):
No, I don't think there's too much.
I think you start whereveryou're comfortable, you know.
Let's say, you like Facebook,do a Facebook live.
Let's start with your localmedia in your local market,
because here's the good newsthey need you, local market
needs you.
The experts that are listeningand watching this You're the
ones they care about and theywant to know about.
(07:21):
So I think it's a phenomenalopportunity in today's market to
really get out there and havesome fun and get some attention.
Carl Richards (07:30):
So let's just recap, then and by the way, I'm
chatting with Jill Loveland.
She is an expert when it comesto publicity, so we're glad that
she's here today.
So messaging needs to be clear,it needs to be consistent,
needs to be concise.
There are opportunities andoptions out there for publicity.
We shouldn't be too scared ortoo shy to try it.
What are some simple steps thatwe can take, though, to allow
(07:52):
ourselves to wade through with alittle bit more ease?
I guess is maybe a way to putit.
Jill Lublin (07:57):
I would do a few things.
One start on Google Alerts.
You can see what the media istalking about.
Put in your name and put inwhat's one thing.
For instance, when I wrote theProphet of Kindness, I put in
the word kindness.
Then I discovered November 13this World Kindness Day.
Google Alerts sends me alertsevery time there's anything
about kindness For guerrillapublicity.
(08:18):
I put in the word publicity.
So I'm going to, shall I say,recommend that you do one
focused action to create thatvisibility factor that rolls
people to your world.
Google Alerts does that well.
And then I'd look intonationaldaycalendarcom.
Love that resource.
Great way to put yourself outthere and be simply a voice for
(08:44):
whatever the holiday is that isfocused on that.
Does that make sense?
Carl Richards (08:49):
100%, and how much time should people be
focusing on the publicity piece?
Especially if they're asolopreneur, they might not have
a ton of time.
They might need to focus onclient work or meeting
face-to-face with individuals.
So how much time should they beputting into their publicity?
Jill Lublin (09:07):
I'd like to recommend one 30-minute yes, one
30-minute segment every week,and if that's even too much,
then do two 15-minute segments.
Because here's the thing I wantyou to focus on visibility
building activities.
So you want to be consistent.
Remember that.
And then, when you're kind of,I'll call it heads down, but
(09:28):
heads up on how can I increasemy visibility?
That's the question to askyourself.
What can I do to increase myvisibility?
That's the question to askyourself what can I do to
increase my visibility?
So, am I networking every week?
Am I doing one action that'sgoing to increase visibility for
me?
Am I contacting media about anews story that might just
affect what I talk about, what Igive, what I offer to my
(09:50):
clients?
Carl Richards (09:51):
That's what I'm suggesting so, at least 30
minutes, allowing yourself to bein the zone to do that.
Is there anything that peopleshouldn't be doing, that they
should be avoiding?
Jill Lublin (10:04):
Well, I would avoid being what I might call a
self-aggrandizing, like it's allabout me publicity person.
So what do I mean by that?
Let's just say you're achiropractor.
It's not like, oh, I've got achiropractor practice.
It's people are suffering fromZumba these days.
Here's that Zumba, not Zumba.
Here's some things that you cando while you're at your
(10:29):
computer to increase yourflexibility and feel better
right now, while you're at yourcomputer, to increase your
flexibility and feel betterright now.
You see where I'm going withthat.
It's not just oh, I'm achiropractor.
Carl Richards (10:48):
So I think that is a big switch for a lot of
people is be solution-oriented,be the problem solver, be the
expert that everybody must haveand must interview.
And if that does require Zumba,by the way, then do that.
But if your Zumba is a littlebit getting a little tired, then
maybe it's time to get off itand do some publicity.
I just want to shift gears alittle bit here and just tackle
a couple more things while Istill have you, because you are
the expert in this field.
There's always something newwhen it comes to publicity.
(11:11):
Two years ago it was TikTok andnow it's Twitch.
Now, there's always somethingnew when it comes to publicity.
Two years ago it was TikTok andnow it's Twitch.
Now there's always somethingnew and different coming at us
as far as ways or tools that wecan, or even ways to use tools
that have been used for a whilefor using or going through
publicity.
What would you recommend or howwould you suggest that people
(11:31):
navigate that?
And the reason why I'm askingthis is because in the space I
work in, in the podcasting space, there's been an emphasis of oh
, now you have to do video, oh,it's got to be real, so it has
to be this what's yourrecommendation for people who
are again looking at this bigpicture of publicity?
Should they be jumping onwhat's new and what's trendy, or
should they be staying thecourse and what works for them?
Jill Lublin (11:54):
Option B.
Please Stay the course and workwhat works for you right?
Listen, some people love TikTokthat's great.
Some people are perfect forInstagrams.
My audience lives on LinkedIn.
I do LinkedIn lives, I doFacebook lives, and I think that
each one of us has to have away to create what works for us.
(12:16):
And I'm going to tell you, ifyou're going to jump on the next
hot thing, you're going to belike a squirrel, squirrel,
squirrel and your head's goingto bob.
So One Direction, find it.
Do what you love to do.
That's interesting.
Listen, I worked with a realtor.
She wouldn't even do camera, sowe had her writing articles and
doing specific informationuntil her confidence gained
(12:38):
because, frankly, she workedwith me so that I gave her a
message that felt congruent andauthentic and she was terrific.
And until that point, herconfidence grew.
She did what worked for her,which was, in her case, write
articles.
So you can do it in multipleways and I think good news is
there's lots of opportunity formore publicity.
Carl Richards (12:59):
Because I think the challenge that we face Jill.
We do come across these doinginteresting things and a coach
might tell us or a colleaguemight say for me.
I'll give the example.
Somebody said have you triedout Clubhouse?
Oh, you have to be on Clubhouse, it's the place to be.
You should do this Now.
By the way, I don't hearanything about Clubhouse, but
(13:21):
three years ago that was all youheard Clubhouse.
You have to go club.
Now it's what about this Twitchthing and what about?
Oh, you got to do reels, and soI'm glad you chose option B.
How do you know if it is theright thing for you?
Jill Lublin (13:33):
And the relaunch and, as they've relaunched, I
haven't gotten back on itbecause you have to see what
actually works for you and, bythe way, yes, I still have a
profile there, but I reallythink you've got to see what
works for you.
(13:53):
For me, I just will say and Ican only speak for me or my
client and advise them that dothe piece that's congruent and
works for you, and you don'thave to what would I call it
manage new technology all thetime and figure out new things.
It's hard enough, honestly,with the platforms like I'll be
on podcasts with StreamYard,with Zoom, with different
(14:13):
platforms at different times,and we have to manage that.
But I just think you stay thecourse and you figure out what
works.
Carl Richards (14:20):
And you know what ?
Jill Lublin (14:21):
Pick one thing.
Pick one thing to begin with,master that and then go to the
next thing.
I think managing one to twolive platforms a week is plenty
in my world.
Carl Richards (14:35):
You're sounding like my coach, who has said to
me over and over and over againpick one.
And I keep going just one.
Can I have two?
But there's something to besaid about that, because it's
also where your audience isright.
That's part of the publicity.
If your audience isn't onTikTok, then you don't have to
(14:58):
worry about TikTok videos.
If your audience isn't onFacebook, if they're only on
LinkedIn, if that's where yourideal client, your avatar, if
they're only on LinkedIn, ifthat's where your ideal client,
your avatar, if that's wherethey are, you don't need to do.
We might feel we need to, butyou really need to go to where
your client is, where they'reliving, where they're looking
for you.
Jill Lublin (15:17):
You got it.
Live where they live and befocused there.
That's the best you can do.
Carl Richards (15:22):
So, as far as people who are maybe interested
in learning more from you, howcan they reach out to you, how
can they connect to get somedeeper advice and work with you?
Jill Lublin (15:34):
Yes, thank you.
So I prepared a free gift forall of you and it is a very
simple action guide with realworld publicity tips you can use
immediately.
And it's a bonus fun doublegift because you get a free live
publicity masterclass with meon Zoom where you can ask
questions and we go deeper oneverything we talked about today
(15:56):
.
So for that, go topublicitycrashcoursecom slash
free gift.
It'd be great to see you onthat and I look forward to
supporting you with more Jill.
Carl Richards (16:07):
It's been great having you on the show.
We'll make sure that that linkand all your other relevant
links are posted in the shownotes so they can connect with
you and follow you and learnthrough your own publicity
methodologies as well, which isalso a great way to learn too.
But we'll certainly make surethat that's posted so people can
take you up on your verygenerous offer.
Before I turn you loose ontothe world to help other people
(16:29):
with their publicity, I'm goingto give you the opportunity to
leave us with a final thought.
Jill Lublin (16:33):
My final thought is to be really the star that you
deserve to be, to elevate andescalate your wonderful
reputation in the world and getthe media attention you deserve.
I want you to remember thatyour message matters.
Carl Richards (16:49):
That's what's important.
We'll leave it there, JillLublin.
Thank you so much for being myguest today and thank you for
joining us today.
Special thanks to our producerand production lead, Dom
Carrillo, our music guru, NathanSimon, and the person who works
the arms all of our arms,actually my trusty assistant,
Stephanie Gafoor.
If you like what you heardtoday, leave us a comment and a
(17:10):
review, and be sure to share itwith your friends.
If you don't like what youheard, please share it with your
enemies.
Oh, and if you have asuggestion of someone who you
think would make an amazingguest on the show, let us know
about it.
Drop us an email.
Askcarl at carlspeaksca.
Don't forget to follow us onLinkedIn and Twitter as well.
You'll find all those links inthe show notes, and if you're
(17:31):
ready to take the plunge andjoin the over 3 million people
who have said yes to podcasting,let's have a conversation.
We'll show you the simplest wayto get into the podcasting
space, because, after all, we'rePodcast Solutions Made Simple.
We'll catch you next time.
Welcome to Communication Connection
Community, the podcaster'spodcast.
This podcast takes a deep diveinto modern day communication
strategies in the podcastingspace.
We chat with interesting peoplewho make the podcasting and
speaking spaces exciting andvibrant.
We also dive into thepodcasting community with news
(00:24):
updates, latest trends andtopics from this ever-evolving
space.
So strap in, it's going to beone amazing ride.
Let's dive into today's episode,but before we do that, I just
want to give you a quick updateon some of the things that we've
been doing here at PodcastSolutions Made Simple.
Number one is we've beenmeeting a lot of different
people, not only virtually, butalso in person.
(00:47):
We had a chance to attend aBizCon Expo this past summer and
are so thrilled for some of thethings that are coming as a
result of having been at thatevent.
So thanks to John Reiser andall of his committee for putting
on a fantastic businessexposition in the summer.
We've also had the opportunityto pivot and shift our business
a little bit, so watch for somegreat information coming about
(01:09):
that, because there's somethingthat's I don't want to say it's
new, but it's certainly unique,I think, in the world of
podcasting, and that's thepodcasting co-op that you'll be
finding out more informationabout as we go.
As a matter of fact, we'regoing to do a couple of episodes
about it so you have a betterunderstanding of what that is
about.
Any way that you can get theword out about what it is that
you do that is going to reachyour audience and allow you to
(01:32):
elevate your brand, yourbusiness and your credibility is
just a phenomenal experience,and we think the podcast co-op
is going to be a great way to dothat for real estate
professionals, coaches,consultants and even speakers,
so watch for more informationabout that.
Speaking of publicity, we'retalking about publicity and
(01:53):
marketing today and getting theword out there about what it is
that you do with our specialguest today, who is Jill Lublin.
Jill has over 200 speakingengagements every year.
That she does.
A master publicity strategistis what she is, and a consultant
and a best-selling author.
She's consistently wowingaudiences worldwide with her
entertaining and interactivekeynotes, seminars and training
(02:14):
programs on publicity,networking, kindness and
influence marketing.
She has shared her powerfulnetworking and publicity
strategies on the stages of TonyRobbins, t Harv Eker, jack
Canfield, mark Victor Hansen,lisa Nichols, richard Simmons
and many, many others as well.
Additionally, thousands ofpeople have attended her popular
(02:36):
Crash Course in Publicity,which she teaches live several
times a month at locationsaround Canada and the US.
She's also a sought-afterpodcast guest and a podcast host
as well.
We are so glad she is joiningus today.
Jill, welcome to the podcast.
Jill Lublin (02:51):
I'm delighted to be here, Carl.
Thanks so much.
Carl Richards (02:53):
It's a pleasure having you here Speaking to
another person who eats, sleeps,lives, breathes publicity Media
has been part of my life prettymuch since well, not since a
young age but since, you know,in the college years and stuff.
Jill Lublin (03:10):
So give me a little bit of your backstory as we get
into this.
I got into media because,frankly, I was in the music
business, which I love.
It can be also a little burnout, but I did discover my true
talent there, which is promotionand publicity, and loved it
ever since and started my own PRagency for a while and now I'm
serving entrepreneurs to gettheir own publicity without
(03:31):
having to spend a fortune, looklike the big guys and still get
great publicity coming to you.
Love it Super fun and loveserving entrepreneurs to really
get their publicity done.
Carl Richards (03:43):
And I think you hit the nail right on the head
there by saying, withoutspending a lot of money, because
I think that there's thisbelief that, well, if I really
want to hit a sweet spot with myideal client, I'm going to have
to invest thousands or evenhundreds of thousands of dollars
.
That's not to say you can't dothat, but, as you have
discovered, there are other waysthat you can prime that
(04:04):
promotional pump, so to speak,that allows you to connect with
people a little bit more freely.
So what are some of the things,then, that you tell people as
they're embarking on this?
Where's a good place for themto even start if they're not
sure?
Jill Lublin (04:18):
I think the best place to start is with your
message.
You got to get your messagefocused, keep it simple, make it
connected and congruent to whoyou are.
That's a key.
Most people forget about thator don't know how to do it.
Certainly, the message piece isabout solving a problem out in
the marketplace today, andthat's a biggie.
(04:38):
What problem are you solving inthe market today?
And we want to focus on thatand know about that and serve
people with that.
So that's something that shouldbe addressed right away.
Carl Richards (04:50):
And that messaging needs to be consistent
.
So what you're putting on yourwebsite should be the same
verbiage, or a variation of it,that you're saying when you're
speaking in your networkinggroups or when you're doing a
social media post.
It should all be consistent,otherwise it's getting lost.
Jill Lublin (05:06):
Right, exactly.
I mean that is the point, isthe consistency, and I like to
say be concise and precise,right, and be consistent and
persistent, and those things toremember are really going to
help you stand out and, frankly,use publicity to get paid and
be seen and be heard.
Carl Richards (05:25):
And let's be clear, I guess at this point
just to to explore what you meanby publicity, because I think
there's some differentvariations of that.
I might think of publicity assomething different.
I use the podcasting medium nowas a lot of ways to get
publicity forward, but there'sother methodologies.
But what do you mean bypublicity?
(05:46):
How would you define it?
Jill Lublin (05:48):
Well, I think the truth is publicity is happening,
whether you like it or not,right From the minute you walk
out your door into a Zoom room,into a coffee shop.
Whatever you're doing, you'redoing publicity.
You're representing yourself,your business.
People are creating and forminglike oh, do I want to do
business with this person, do Ilike this person?
Right, guess what that'spublicity.
(06:10):
And then you can magnify andmonetize and multiply it by
being in media, which ispodcasts, love podcasts.
I know you help people to dothat, love that, and I think
that's the easiest way to stepinto media and be seen.
And, of course, it includesyour TV, your radio, blogs, as
well as articles and magazinesand newspapers, all the fun
(06:32):
traditional media stuff, witheverything else that's been
happening in today's world.
Carl Richards (06:37):
And the good news is, I think, carl, our
opportunities for media havemultiplied and that's exciting
to me, that's a fantastic placeto be, with all of the
opportunities for publicity andpromoting ourselves.
Do you think, though, that it'salmost too much now?
Like you know, as anentrepreneur, as a small
business person, we, we, we clamup because we don't know where
(06:59):
to start.
It's like seeing the forest forthe trees.
Jill Lublin (07:01):
No, I don't think there's too much.
I think you start whereveryou're comfortable, you know.
Let's say, you like Facebook,do a Facebook live.
Let's start with your localmedia in your local market,
because here's the good newsthey need you, local market
needs you.
The experts that are listeningand watching this You're the
ones they care about and theywant to know about.
(07:21):
So I think it's a phenomenalopportunity in today's market to
really get out there and havesome fun and get some attention.
Carl Richards (07:30):
So let's just recap, then and by the way, I'm
chatting with Jill Loveland.
She is an expert when it comesto publicity, so we're glad that
she's here today.
So messaging needs to be clear,it needs to be consistent,
needs to be concise.
There are opportunities andoptions out there for publicity.
We shouldn't be too scared ortoo shy to try it.
What are some simple steps thatwe can take, though, to allow
(07:52):
ourselves to wade through with alittle bit more ease?
I guess is maybe a way to putit.
Jill Lublin (07:57):
I would do a few things.
One start on Google Alerts.
You can see what the media istalking about.
Put in your name and put inwhat's one thing.
For instance, when I wrote theProphet of Kindness, I put in
the word kindness.
Then I discovered November 13this World Kindness Day.
Google Alerts sends me alertsevery time there's anything
about kindness For guerrillapublicity.
(08:18):
I put in the word publicity.
So I'm going to, shall I say,recommend that you do one
focused action to create thatvisibility factor that rolls
people to your world.
Google Alerts does that well.
And then I'd look intonationaldaycalendarcom.
Love that resource.
Great way to put yourself outthere and be simply a voice for
(08:44):
whatever the holiday is that isfocused on that.
Does that make sense?
Carl Richards (08:49):
100%, and how much time should people be
focusing on the publicity piece?
Especially if they're asolopreneur, they might not have
a ton of time.
They might need to focus onclient work or meeting
face-to-face with individuals.
So how much time should they beputting into their publicity?
Jill Lublin (09:07):
I'd like to recommend one 30-minute yes, one
30-minute segment every week,and if that's even too much,
then do two 15-minute segments.
Because here's the thing I wantyou to focus on visibility
building activities.
So you want to be consistent.
Remember that.
And then, when you're kind of,I'll call it heads down, but
(09:28):
heads up on how can I increasemy visibility?
That's the question to askyourself.
What can I do to increase myvisibility?
That's the question to askyourself what can I do to
increase my visibility?
So, am I networking every week?
Am I doing one action that'sgoing to increase visibility for
me?
Am I contacting media about anews story that might just
affect what I talk about, what Igive, what I offer to my
(09:50):
clients?
Carl Richards (09:51):
That's what I'm suggesting so, at least 30
minutes, allowing yourself to bein the zone to do that.
Is there anything that peopleshouldn't be doing, that they
should be avoiding?
Jill Lublin (10:04):
Well, I would avoid being what I might call a
self-aggrandizing, like it's allabout me publicity person.
So what do I mean by that?
Let's just say you're achiropractor.
It's not like, oh, I've got achiropractor practice.
It's people are suffering fromZumba these days.
Here's that Zumba, not Zumba.
Here's some things that you cando while you're at your
(10:29):
computer to increase yourflexibility and feel better
right now, while you're at yourcomputer, to increase your
flexibility and feel betterright now.
You see where I'm going withthat.
It's not just oh, I'm achiropractor.
Carl Richards (10:48):
So I think that is a big switch for a lot of
people is be solution-oriented,be the problem solver, be the
expert that everybody must haveand must interview.
And if that does require Zumba,by the way, then do that.
But if your Zumba is a littlebit getting a little tired, then
maybe it's time to get off itand do some publicity.
I just want to shift gears alittle bit here and just tackle
a couple more things while Istill have you, because you are
the expert in this field.
There's always something newwhen it comes to publicity.
(11:11):
Two years ago it was TikTok andnow it's Twitch.
Now, there's always somethingnew when it comes to publicity.
Two years ago it was TikTok andnow it's Twitch.
Now there's always somethingnew and different coming at us
as far as ways or tools that wecan, or even ways to use tools
that have been used for a whilefor using or going through
publicity.
What would you recommend or howwould you suggest that people
(11:31):
navigate that?
And the reason why I'm askingthis is because in the space I
work in, in the podcasting space, there's been an emphasis of oh
, now you have to do video, oh,it's got to be real, so it has
to be this what's yourrecommendation for people who
are again looking at this bigpicture of publicity?
Should they be jumping onwhat's new and what's trendy, or
should they be staying thecourse and what works for them?
Jill Lublin (11:54):
Option B.
Please Stay the course and workwhat works for you right?
Listen, some people love TikTokthat's great.
Some people are perfect forInstagrams.
My audience lives on LinkedIn.
I do LinkedIn lives, I doFacebook lives, and I think that
each one of us has to have away to create what works for us.
(12:16):
And I'm going to tell you, ifyou're going to jump on the next
hot thing, you're going to belike a squirrel, squirrel,
squirrel and your head's goingto bob.
So One Direction, find it.
Do what you love to do.
That's interesting.
Listen, I worked with a realtor.
She wouldn't even do camera, sowe had her writing articles and
doing specific informationuntil her confidence gained
(12:38):
because, frankly, she workedwith me so that I gave her a
message that felt congruent andauthentic and she was terrific.
And until that point, herconfidence grew.
She did what worked for her,which was, in her case, write
articles.
So you can do it in multipleways and I think good news is
there's lots of opportunity formore publicity.
Carl Richards (12:59):
Because I think the challenge that we face Jill.
We do come across these doinginteresting things and a coach
might tell us or a colleaguemight say for me.
I'll give the example.
Somebody said have you triedout Clubhouse?
Oh, you have to be on Clubhouse, it's the place to be.
You should do this Now.
By the way, I don't hearanything about Clubhouse, but
(13:21):
three years ago that was all youheard Clubhouse.
You have to go club.
Now it's what about this Twitchthing and what about?
Oh, you got to do reels, and soI'm glad you chose option B.
How do you know if it is theright thing for you?
Jill Lublin (13:33):
And the relaunch and, as they've relaunched, I
haven't gotten back on itbecause you have to see what
actually works for you and, bythe way, yes, I still have a
profile there, but I reallythink you've got to see what
works for you.
(13:53):
For me, I just will say and Ican only speak for me or my
client and advise them that dothe piece that's congruent and
works for you, and you don'thave to what would I call it
manage new technology all thetime and figure out new things.
It's hard enough, honestly,with the platforms like I'll be
on podcasts with StreamYard,with Zoom, with different
(14:13):
platforms at different times,and we have to manage that.
But I just think you stay thecourse and you figure out what
works.
Carl Richards (14:20):
And you know what ?
Jill Lublin (14:21):
Pick one thing.
Pick one thing to begin with,master that and then go to the
next thing.
I think managing one to twolive platforms a week is plenty
in my world.
Carl Richards (14:35):
You're sounding like my coach, who has said to
me over and over and over againpick one.
And I keep going just one.
Can I have two?
But there's something to besaid about that, because it's
also where your audience isright.
That's part of the publicity.
If your audience isn't onTikTok, then you don't have to
(14:58):
worry about TikTok videos.
If your audience isn't onFacebook, if they're only on
LinkedIn, if that's where yourideal client, your avatar, if
they're only on LinkedIn, ifthat's where your ideal client,
your avatar, if that's wherethey are, you don't need to do.
We might feel we need to, butyou really need to go to where
your client is, where they'reliving, where they're looking
for you.
Jill Lublin (15:17):
You got it.
Live where they live and befocused there.
That's the best you can do.
Carl Richards (15:22):
So, as far as people who are maybe interested
in learning more from you, howcan they reach out to you, how
can they connect to get somedeeper advice and work with you?
Jill Lublin (15:34):
Yes, thank you.
So I prepared a free gift forall of you and it is a very
simple action guide with realworld publicity tips you can use
immediately.
And it's a bonus fun doublegift because you get a free live
publicity masterclass with meon Zoom where you can ask
questions and we go deeper oneverything we talked about today
(15:56):
.
So for that, go topublicitycrashcoursecom slash
free gift.
It'd be great to see you onthat and I look forward to
supporting you with more Jill.
Carl Richards (16:07):
It's been great having you on the show.
We'll make sure that that linkand all your other relevant
links are posted in the shownotes so they can connect with
you and follow you and learnthrough your own publicity
methodologies as well, which isalso a great way to learn too.
But we'll certainly make surethat that's posted so people can
take you up on your verygenerous offer.
Before I turn you loose ontothe world to help other people
(16:29):
with their publicity, I'm goingto give you the opportunity to
leave us with a final thought.
Jill Lublin (16:33):
My final thought is to be really the star that you
deserve to be, to elevate andescalate your wonderful
reputation in the world and getthe media attention you deserve.
I want you to remember thatyour message matters.
Carl Richards (16:49):
That's what's important.
We'll leave it there, JillLublin.
Thank you so much for being myguest today and thank you for
joining us today.
Special thanks to our producerand production lead, Dom
Carrillo, our music guru, NathanSimon, and the person who works
the arms all of our arms,actually my trusty assistant,
Stephanie Gafoor.
If you like what you heardtoday, leave us a comment and a
(17:10):
review, and be sure to share itwith your friends.
If you don't like what youheard, please share it with your
enemies.
Oh, and if you have asuggestion of someone who you
think would make an amazingguest on the show, let us know
about it.
Drop us an email.
Askcarl at carlspeaksca.
Don't forget to follow us onLinkedIn and Twitter as well.
You'll find all those links inthe show notes, and if you're
(17:31):
ready to take the plunge andjoin the over 3 million people
who have said yes to podcasting,let's have a conversation.
We'll show you the simplest wayto get into the podcasting
space, because, after all, we'rePodcast Solutions Made Simple.
We'll catch you next time.
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