Ep. 130: Getting Ahead of the Trends in Construction with Luke Payne and Luke Eggebraaten

Taylor welcomes Luke Eggebraaten and Luke Payne, both successful business owners within the construction industry. Luke E is the Founder & Managing Partner of Phaser Marketing, which is a digital marketing agency for construction companies. Luke P, on the other hand, is the owner of the construction businesses: Black Iron Dirt & Demolition & Western Excavation LLC. They both share a passion for the “dirt world,” and they work and grow together with every mutual project. Tune into this episode to hear all about this perfectly complementary partnership. What started out as a close friendship grew to become a strong partnership. And as both Luke E and Luke P say, the goal has always been to grow together, bring people together, and play off each other’s weaknesses. With so many successful years in the field, they’re now committed to sharing their wealth of knowledge with the construction world. In this episode, they share a lot of golden tips for construction companies looking to expand their online presence and build a bulletproof business so if you’re one of them, make sure you join Luke E, Luke P, and Taylor for this enlightening conversation. Topics: The beginning of a beautiful partnership Niching down and becoming an industry expert Deciding when to purchase new equipment Improving cash flow Careers in construction The importance of a digital presence Building a sustainable and strong business Quotes:  “It's one of those business partnerships where we kind of just set the money aside, and we say, ‘Okay, let's get to work.’ Everything is like we're growing together.” “Your website is your gatekeeper. If someone wants to know more about you, they're going to Google you. And the more powerful you are on that site, I feel like it establishes more of the trust.” “People are hungry to learn, they're willing to pay for it, and we're seeing that firsthand.” “If you want to work, construction is a great industry to go into because you have to work to make it happen.” “It's a lot about the technology, and it's a lot about what's new because, again, with the construction industry, you have to adapt to survive.” “Bad times do come, and bad times do happen. So how can we try and set you up best to pivot or to make the most out of these situations?” Links: Taylor White on LinkedIn Black Iron Dirt and Demolition Western Excavation Phaser Marketing Dirt Bags Podcast Turf Wars Racing Luke Eggebraaten on LinkedIn Luke Payne on LinkedIn To learn more about the 2023 CONEXPO-CON/AGG Show and to register, go to: https://www.conexpoconagg.com/show-experience