Episode Transcript
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(00:02):
Using everyday life to help you increaseyour confidence to your self esteem. I
don't think this episode is going tobe cryptic, but I apologize if it
doesn't one hundred percent makes sense.I will try and explain in more detail
as we go along, But basically, I've had the conversation this week with
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somebody who says they're thinking about settingup their own business and they're just sort
of exploring with the idea, Andthrough those conversations they were saying a couple
of things to me along the linesof they don't know if there's going to
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be enough money in what they wantto do for them to do it properly,
and also whether there's a bit ofa sort of um that their skill
set is going to be good enoughto cope with what might happen when they
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set that up their own business.And let's use both of those an example.
Let's pretend that this person is reallyinto their cars and wants to become
a car salesperson. What they're sayingis I know a bit about Honda and
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you know Volkswagen, So if someonewants to buy one of them, great,
But if someone comes up to meand says they want to BMW.
I don't know anything about BMW's,so you know, maybe I need to
gain knowledge and experience in that first. That's scenario number one. And my
first thought to that is you can'tYou can't ever go through life thinking I'm
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not I can't start this until I'man expert on BMW's because although you're then
going to be an expert on Hondas, Volkswagons and BMW's, you can bet
your bottom dollar that somebody's going toturn up on day one and want to
buy Mercedes. Right, So allyou need to do is get out there,
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start selling your Hondas and your Volkswagons, and then see what happens and
where the market takes you. Iwas speaking to a landscaper a couple of
years ago, and I who,it's quite successful. They've got a team
of maybe ten staff, ten ortwelve staff. And I said, what's
your one rule, what's the onepiece of advice you would give to someone
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starting this from scratch? And theysaid, say yes to everything, say
yes, become you know you arean expert as far as the customer is
concerned. All you need to dois just then understand how you're going to
go about getting to achieve what youneed to achieve excuse me, And you
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know there's you're never going to dothis thing on your own anyway. You're
always going to have to have othercar salesman. Let's let's use that phrase
within your network. You can alwaysjust ring one of them and just say,
look, I got this person whowants to buy Mercedes. I don't
know nothing about Mercedes. Can Ieither throw them your way and you give
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me a little commission for it,or you could just say, could you
give us an overview of what's theyou know, the top five things I
need to know about Mercedes before Iattempt to sell them, And you know
that that really should be your Iguess the biggest thing if you're setting up
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your business, as far as I'mconcerned, is probably you become somebody who's
find solutions to problems. And thereforeyou need to be having the mindset that
there is always going to be problems, and no matter what you do to
grow your business, there will alwaysbe a problem that you don't know one
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hundred percent how to resolve. Youmight as well just take that attitude that,
well, let's use that from dayone and I'm going to, you
know, take that mentality with mefor the whole you know, time that
I have this business, whether it'stwelve months or twenty five years. I
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did hear them an interesting thing ona podcast the other day that basically said,
the value of any business is thethe calculation of the accumulation of the
amount of problems the owner of solves. The more problems and owner solves within
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their business, the bigger the businesthis is um and that's that's all it
is. It's a calculation of theamount of problems you solve when when you
look at it from that point ofview, you need to get out there.
You need to get out there andgive it a go and start from
today and basically just say I havethis knowledge, could I make a bit
of money from it? And thattakes me to point number two, which
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the person said basically, I don'tknow if I can make enough money from
this um And my point was basically, you can charge what the market wants
to pay. So to summarize veryquickly, they were saying, well,
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you know, if I provide thisand it's only taken like let's let's pretend
you buy a car right for athousand dollars and you clean it right,
you can? Now then you cansay, well, if it's my time's
worth fifty dollars, if the caris now worth a thousand and fifty dollars,
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that's what I'll sell it for.And I was like, no,
the value of that car is whatthe market's willing to pay. So if
you can sell that for five thousanddollars and you're going to make, you
know, minus the hour it tookyou to clean three thousand, nine hundred
and fifty dollars, Now this personthen sort of was the well, is
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that right? I'm is that okay? Can I am I allowed to do
that? In that a bit sortof um, dishonest or immoral or whatever.
You No, that's the way businessworks. That's the way the world
works. That is supply and demand. That is somebody being in a place
where do you like it or not? Somebody being in a place where you
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say, I understand that the marketis willing to pay this, and as
long as I can get it cheaper, then the difference is called my margin,
my markup. So don't ever lookat it as you know, whatever
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you're planning to do is has tobe this sort of honest because to be
frank, it also works the otherway. So if you are taking a
risk in buying a car for athousand pounds, you could get it back,
wash it and realize there's a bigsort of rusty hole in the side
and it's now worth five hundred.You're now working for free because you're going
to sell that car for five hundredand not only have you not made any
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money on it whatsoever, You've lostmoney. These things happen. That's the
risk of having your own business.Bigger rewards, but bigger losses. So
yeah, don't don't worry about that. When the money's coming in, you
know, make the most of itbecause it won't always be there forever.
And you know, trends change andthe market changes and competition changes and etc.
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Etc. And the third thing isI was going to say, was
they were saying, you know,maybe I'll give it a go, and
it's not going to take me alot to set up, maybe just sort
of a website or something. Yeah, you're right, website and time.
And you know, we've had thisdiscussion before where I do not I can't
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sit down and watch Netflix. Ifeel guilty because I feel there's something else
I could be doing which is moreproductive, and it could be a problem
that I have. But it alsomeans that, like even if I'm pack
in this podcast, I need thisthing in the background in addition to my
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work which is ticking over and justyou know, helping me with my creative
juices and just just ticking that boxin my brain that just gets me my
my hit of dopamine or whatever itis. And that's where I am with
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these projects. And you're in asimilar place where you have a full time
job, you might as well justsay, well, who cares if you
spent one hour an evening Monday toFriday, or get up early and do
it before work or whatever, fivehours a week, one hour every morning,
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test the market, set up alittle website and see what happens,
or don't even set up a website, use that time on linked In or
Twitter or Instagram or something. Justreaching out to other people who are already
doing it and just saying, look, this is my idea. What do
you think you're doing something similar?How does it work out for you?
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What are the problems you face?Does your current business look like what you
thought you were signing up for whenyou first started, and if so,
and if not, why not thatthat doesn't cost you anything other than your
time. So that's my thoughts sofar. And you know the Yeah,
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I've always been a keen believer inthen sort of keeping the barrier to entry
is as cheaply as possible, getthe research, to get the data,
and then you can decide whether itworks or not. So, you know,
from the car salesman point of view, you know, start buying a
few cheap cards, start selling afew cheap cards, and you know,
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once you've done that ten times,then you've got some data to say either
yes, this is working out insomething I could roll out on a bigger
scale, or actually, now it'snot. You know, nine cars made
money in the tenth one lost meall my profits or something. And then
that just gives you some data tosay that I need to review this in
a bit more detail. So yeah, if you can keep that thing as
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cheap as possible, you know,if you've got to go out and buy
a car, buy a car forfive hundred dollars, don't go and buy
one for ten thousand, because therisk is just far greater because you've invested
more money in it, So keepthis thing as cheap as possible to start
with, and you know, justmake sure that the only thing you're you're
risking within this joined the research phasesyour time. So that's my thoughts and
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the question being then, how doesthat relate to confidence and self esteem?
And it's very simple in the factthat, look, when you're looking to
try something new, when you're lookingto push yourself, you're always going to
have, excuse me, the seedof doubt. And there's nothing wrong with
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that. It's human nature that weare going to be corpteous when we're trying
something we don't fully understand or somethingnew. And the important thing is that
you understand that those feelings are naturaland that you should be aware that you're
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having those feelings. And there's actuallynothing wrong with with, you know,
going and having a go at thisproject and feeling nervous about it and feeling
that maybe you know you're lacking allthe skills you need to say, our
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car because you don't know about Mercedes, and you know that that's okay.
You can recognize that, you candeal with that. What you shouldn't do
is, though, use that asas an excuse not to get started,
And that's the key important thing here, because whatever getting started means to you,
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no matter how small you want tostart it, you should start it.
What you then need to do isjust, you know, keep it
as cheap as possible, invest nothingin this at the moment other than your
time if that's what you're able todo, and then you have something to
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analyze in the future. And theonly failure in this is not starting in
the first place, isn't it.You know, I would advise you not
to go out and spend lots ofmoney trying these things. But you know,
it's like from a confidence self steampoint of view, someone saying,
I'm going to start dating once Ilose weight, so I'm going to spend
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all this money on a personal trainer. We are two things. One,
there's lots of people out there whowould like you exactly how you are and
who you are now, so don'tworry about losing weight. There are people
out in the world who would loveyou for exactly who you are right this
second. Secondly, I wouldn't goout and spend money on a personal trainer
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until I've at least convinced myself thatI can get out that front door and
go for a walk every day ora jog, or you know, eat
healthy for a couple of months orwhat have you. If you're going out
and getting a personal trainer and usingthat as the motivation to actually do something,
then you're looking at the wrong motivations. Anyway, I digress. So
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that's where I am today. Thoseare the three things that I'm going to
say from a confidence and self esteempoint of view. One, you've got
to give this thing a go.Two, start thinking about you know,
how you go about it, andkeep it as cheap as possible, because
then the only thing you're risking isyour time. And Three, if you
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understand that you businesses or whatever you'relooking to achieve is only going to its
only equation of the amount of problemsyou can solve, then don't worry about
it. You're going into this knowingyou're going to get issues, and the
exciting thing of this project is youknow, you just got to work out
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what those issues are and overcome them. If you take that attitude, then
you can You can't do anything butsucceed because actually order you're doing is giving
it a go, finding out whatworks, finding out what doesn't. How's
that have a fantastic day to everyone, and have a fantastic day. To
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the person who this message is aimedat. You know who you are. Goodbye,