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September 1, 2025 5 mins

I just got back from the 4th Annual Content Entrepreneur Expo (CEX) and my notebook is full. In this episode, I share the biggest lessons that every creator needs to hear:

  • Why replies matter more than followers or likes

  • How to craft a clear, powerful premise that makes your audience's eyes light up

  • The surprising ways your community can create content with you

  • Why breaking patterns and pushing boundaries keeps you unforgettable

  • The trap of playing small—and how to step fully into your power

  • Why slowing down may be the smartest move in an AI-driven world

  • How trust platforms are beating search engines at their own game

These insights hit me hard, and I think they'll do the same for you.

Listen in, take notes, and let's rethink how we build as creators.

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For more inspiration and a step-by-step guide to building freedom on your own terms, grab Joe's new book Burn the Playbook (plus a 21-day challenge) at https://www.joepulizzi.com/books/burn-the-playbook/.

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