What if the one thing that could transform your marketing… is the thing you’ve been too afraid to say?
In this episode, Suzi Dafnis and Michelle Falzon explore “The Unspoken Truth Effect” — that powerful shift that happens when you stop filtering and start speaking your truth in your marketing.
If you’ve ever softened your message, held back from taking a stand, or avoided sharing something vulnerable or “too out there” — this episode is for you.
We’ll show you why saying the bold, true thing can be one of the most effective moves you make as a business owner… and exactly how to do it in a way that builds connection, not controversy.
Whether you’re sitting on a contrarian opinion, a spiritual belief, a polarising position, or a deeply personal story — it could be the very message your ideal client has been waiting to hear.
Listen to This Episode to Discover:
- Why holding back your truth can quietly sabotage your marketing
- The most common types of messages women tend to filter (and how to spot yours)
- How to say something bold without alienating your audience
- Real-world stories from women who’ve said the hard thing — and what happened next
- How to identify your unspoken truth
- What to do if you’re feeling the pull to be more real, raw, or radical — but unsure how to start
- The ripple effect of unfiltered messaging on your offers, leads, confidence and growth
- Our 3S Framework for expressing vulnerable, opinionated or polarising messages with integrity
- And much more…
Also Mentioned in This Episode:
Apply For Mastermind
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
Apply Now
Join the HerBusiness Network
Find out what this is Australia’s leading network for women business owners.
Join Now
Episode 259 – How to Use Bonuses to Overcome Buyer Objections
Angela Counsel – advocate for natural menopause solutions
Anne Maree Wilshire – voice coach and energetic alignment mentor
Amanda Paul, Brand Injection – lead-gen copywriter for property developers
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.