In this episode, I sit down with Jay Acunzo (https://www.linkedin.com/in/jayacunzo/), Founder of Marketing Showrunners (https://www.marketingshowrunners.com/) and Unthinkable Media. Jay has an excellent career spanning from Google (https://www.google.com/) to HubSpot (https://www.hubspot.com/) to NextView (https://nextviewventures.com/). We dive into how he saw patterns that weren't for him in marketing. So he decided to write ... Read more
In this episode, I sit down with Kyle Lacy (https://kylelacy.com/), CMO at Lessonly. (https://www.lessonly.com/) We dive into how the Lessonly Marketing Team decided what digital metrics were essential for growth. We chatted about the launch of Lessonly's website redesign and the strategy behind the project. And we talk about growing from our marketing failures to be stronger than ever. Special Guest: Kyle Lacy.
In this episode, I sit down with Anthony Coppedge (https://www.linkedin.com/in/anthonycoppedge/), Agile Marketing Consultant. We dive into Anthony's methodology, "MOGSA" - Mission, Objectives, Goals, Strategies, and Actions. We go deeper into how to build an agile framework for marketing. We end chatting about actual and actionable experiences others can take from Anthony's advice. Special Guest: Anthony Coppedge. Read more
In this episode, I sit down with John McDonald (https://www.linkedin.com/in/jpmcdon/), CEO of ClearObject (https://www.clearobject.com/). We dive into how his team markets internet of things (IoT). We go deeper into how to ClearObject has partnered with educational institutions to build clear evidence of how IoT helps companies and institutions. Special Guest: John McDonald.
In this episode, I sit down with Marcia Barnes (https://www.linkedin.com/in/marcia-barnes/), CEO and Founder of Valve+Meter. (https://valveandmeter.com/) We dive into Marcia's extensive marketing background and why she chose to start a marketing agency. We dive in what performance based marketing is and what marketing should be for companies. Marcia offers great insight, humility, and humor in this episode. Special Guest: M... Read more
In this episode, I sit down with Michael Woodward (https://www.linkedin.com/in/mlwoodward/), CEO and Founder of jumbleThink (https://www.jumblethink.com/). We dive into Michael's passion to help others and why he started jumbleThink. We chat about creating Micro Experiments to test messaging and audiences. Michael offers great insight on why and how keeping messaging simple to quickly test its effectiveness. Special Guest: Mic... Read more
In this episode, I sit down with Jennifer Denney, (https://www.linkedin.com/in/jenniferdenney/) Founder and CEO of Elevated Marketing Solutions (https://elevatedmarketing.solutions/). We dive into Jennifer's extensive marketing background and why she started a paid marketing company. We go deeper into the importance of segmenting and funneling audiences and what is the difference between Google, Facebook, and LinkedIn advertisi... Read more
In this episode, I sit down with Jeroen Corthout (https://www.linkedin.com/in/jeroencorthout/), co-founder and CEO of Salesflare (https://salesflare.com/). We dive into Jeroen's passion to make CRMs easier for clients which lead him to create Salesflare. We go deeper in first marketing strategies and constant improvements to the product. Special Guest: Jeroen Corthout.
In this episode, I sit down with Justin Schenck (https://www.linkedin.com/in/justin-schenck-452b9414/), Founder of Growth Now Movement (https://www.gnmlive.com/) and Begin Podcasting Now (https://www.beginpodcastingnow.com/). We dive into why he started his podcast businesses. We go deeper into podcast marketing essentials a lot of companies miss. Justin gives his insight on where podcast is going. Special Guest: Justin Schenck.
In this episode, I sit down with Marcus Hall (https://www.linkedin.com/in/marcushall/), President and Partner of California Closets (https://www.californiaclosets.com/locations/indianapolis/). We dive into how you marry design and tech together. We go deeper into how should companies leverage conventional and experimental marketing methods to up-leveling a brand. Special Guest: Marcus Hall.
In this episode, I sit down with Wes Windham (https://www.linkedin.com/in/weswinham/), Founder and CEO at Woven (https://www.woventeams.com/)- Evidence-based developer hiring platform. We dive into why Wes wanted to get into help solve the hiring process with Woven. We go deeper into why storytelling is the key to a good hiring process as either an interviewer or candidate. Special Guest: Wes Winham.
In this episode, I sit down with Kristin Van Busum (https://www.linkedin.com/in/kristinvanbusum/), Founder of Project Alianza (http://www.projectalianza.org/). Kristin has an interesting background working for RAND Corporation (https://www.rand.org/), a global policy think tank that provides objective research to policymakers. She attended New York University (http://www.nyu.edu/), Butler University, (https://www.butler.edu/) and w... Read more
In this episode, I sit down with Doug Mankiewicz (https://www.linkedin.com/in/douglas-mankiewicz-07ba0028/), VP of Business Development at Orange142 (https://www.orange142.com/). We dive into how his team sells digital advertising solutions to national and international clients. We go deeper into messaging and customer service are the foundation of their sales strategy. Doug also mentions what are the capabilities with digital adve... Read more
In this episode, I sit down with Nemanja Zivkovic (https://www.linkedin.com/in/zivkovicnemanja/), Director of Operations at Default Design (https://www.default-design.com/). We dive into why defining conversions first is important. We go deeper into why conversions, marketing automation, and website personalization need to align for great customer engagement. Special Guest: Nemanja Zivkovic.
In this episode, I sit down with Mohammed M. Mahdi and Anthony Duncan, co-founders of The Mad Optimist (https://www.themadoptimist.com/). We dive into why they started the company. We go deeper into how to the company's messaging and pivot more to the customer service and employee focus of their company. Special Guests: Anthony Duncan and Mohammed M. Mahdi.
In this episode, I sit down with Mitchell Levy (https://www.linkedin.com/in/mitchelllevy/), The AHA Guy at AHAthat (https://AHAthat.com) who empowers experts, marketers, thought leaders, and businesses to share their genius. We dive into how Mitchell started AHAthat and how to write a book easier with him than by yourself. "Its all about balance of time and money", say Mitchell. We end the episode of how people leverage the... Read more
In this episode, I sit down with Christine Miles (https://www.linkedin.com/in/christinemilestrainer/), founder and president of EQUipt (https://www.equipt-people.com/), a woman owned business focusing on helping people tap into and improve their EQs (emotional intelligence). We dive into what emotional intelligence (EQ) is. What is the secret to building your EQ and why it is important. And why EQ is so important to your internal m... Read more
In this episode, I sit down with Michael Kelly (https://www.linkedin.com/in/michaeldkelly/), one of the founders of DeveloperTown (https://www.developertown.com/), a co-founder of FullStack (https://www.fullstackpeo.com/), the founder of Tenant Tracker (http://www.tenanttracker.net/), a co-founder of Startup Competitors (https://startupcompetitors.com/), and he is an active investor/advisor/board member in a number of startups. We ... Read more
In this episode, I sit down with Jim Martin (https://www.linkedin.com/in/jim-martin-048a48/), Founder and President of Venue Intelligence (http://venueintel.com/). We dive into why any company needs a venue playbook (https://www.venueintel.com/playbook/). Jim explains what Venue Intelligence does and how to market a SaaS product where most people still use binders. We dive deeper on why Jim's company targets security, operation... Read more
In this episode, I sit down with Mike Hurley (https://www.linkedin.com/in/mikechurley/), CEO and co-founder of Warmup (http://sendwarmup.com/). We dive into why referral systems are broken. Mike explains why he built Warmup and why marketers and sales should have consistent messaging when asking for referrals. We dive deeper into how customer and employee referrals convert higher (https://www.salesforce.com/blog/2014/11/b2b-sales-b... Read more