Choosing your target market (your 'niche') is one of the fastest ways to start growing your business as an industry expert, but how do you align your new message with your niche? In this episode of Copy & Content, you will learn:
- Four key steps for niching down your message to connect with the right niche market for your business.
- How to focus on the first 100 prospects with your messaging inside your niche market
- Why you need to label or name your market niche in your messaging
- The value of embedding self-select messaging that helps prospects identify if they may be a great fit with you and your business
- How to learn and adopt the language of communication inside your niche market so you can reflect back to them the same priorities, values, questions, and desires they have - and prove you're there to serve them.
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Are you a speaker, coach, or industry expert who's ready to get better results with your business? Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. Take your first step at workwithjoncook.com.
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