Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

Running a coaching practice is honestly just one decision after another! And most advice about decision-making assumes there’s a right answer - if you just think harder, plan better, or get clearer - you’ll land on it.

But what if the real work isn’t finding the answer…it’s expanding your capacity to hold nuance?

In this episode, I’m exploring how our work as coaches and business owners is full of nuance, but this is a rarely comment...

If you’ve ever wondered whether you’re overcomplicating this whole “build a coaching business” thing, this episode is for you!

I’m joined by Vicky Schilling: Trust Yourself Coach, author, and someone who has been building her business for over a decade.

What I love about this conversation is how easy and ordinary Vicky's beginning is. A €35 workshop… and a willingness to respond to what people actually needed. 

Vicky generously s...

Last week, on a sales call, a really experienced leader + trained coach asked me a question I hear all the time:

“How will I know when I’m ready to go all in on Coaching?”

And I’ve been thinking about it ever since!

Because here’s the truth — you might not ever feel ready. At least, not in the clean, certain, fear-free way you might be hoping for.

In this episode, I’m sharing a personal story about my own “all in” moment, the psycholog...

Set big hairy goals, be consistent, push through. Goals can be... exhausting. But what if the 'problem' was the approach we've been told to take?

In this ep we are talking about setting goals that light you and your biz up - even if you’re navigating self-doubt, feeling some resistance, or have a complicated relationship with follow-through. 

We’ll explore the five things that make a goal actually doable - from choosin...

Many coaches resist the word leader. But what if the problem isn’t leadership itself — it’s the narrow model of what leadership looks like?

In this episode, I make the case that all coaching is leadership work. I explore a simple but powerful idea: you’re not “just a coach” — you’re a leader. Through every coaching conversation, you help people question assumptions, reclaim their agency, and step into a bigger relationship with thei...

Something a little different for you today!

This is the farewell episode of the Three OG Coaches Talking Shop podcast that I have co-hosted with Lianne + Bridgette. 

21 episodes ago, we began with a conversation called The Rise of the Coachfluencer - where lifestyle content, product placement, and aspirational horseshit were masquerading as coaching. In this episode, we address the fall of so many characters from the coachfluencer py...

What does a political campaign have to do with your next launch? Quite a lot, actually! In this episode, I unpack the fantastic UK Green Party by-election campaign and what this teaches us coaches about launching successfully.

If you’re preparing to launch later this year (or quietly recovering from one that didn’t land the way you hoped), this is your reminder that you’re not just running a 10-day sales sprint: you’re building a ca...

There are so many brilliant, thoughtful, values-led coaches quietly sitting on extraordinary offers… that nobody is buying. Not because the work isn’t powerful. Not because they’re not qualified enough. But because marketing and selling feels awkward. 

In this episode, we're naming the biggest block between great coaches and the clients you're here to help! If you’ve ever told yourself you need another qualification, or to...

Have you ever been in a coaching session and quietly thought, “Oh… I’m not sure I’m qualified for this”? This episode if for you! 

I unpack the messy, often misunderstood boundary between coaching and therapy and why the usual distinctions between the two aren’t actually that helpful. Instead, I offer my definition of coaching and explore what coaching is (and isn't!) designed to do.

I also talk about how to recognise when coach...

Do you have a freebie that you LOVE and that your ideal prospective clients are signing up for each week? If not: LISTEN IN!

In this episode we talk about why your freebie might be the most valuable offer you ever create. 

I share more about how your freebie helps you have successful launches and makes your practice sustainable. 

I'll take you behind the scenes of my own freebie journey: the ones that brought in thousands of pros...

Sarah Vermunt is back! An old friend, fellow coach, and psychic, Sarah shares a collective energetic forecast just for Courage & Spice listeners. 

Sarah receives guidance as vivid, metaphoric images (think: cement trucks, nests, storms, fences) and we interpret them together, letting the meaning unfold in a grounded, practical way. If you're sensing that 2026 is a turning-point year - we are both with you! - this is a reass...

In this episode, I walk you through the four simple ingredients that create an easy yes for your coaching offer.  We explore how to choose a beloved client, building genuine demand, creating a clear prompt to act, and leading with your own excitement turns selling into an act of service rather than self-promotion.

If you’re tired of overthinking, adding more offers, or wondering why your work isn’t landing, this episode will help yo...

If you're starting 2026 on the struggle bus, listen in. I share about news overwhelm and the very human resistance to move when the world feels heavy. 

We talk about why effective coaching work matters especially now, and how to get going! There is also a story about a 1000-year-old rimu tree I met last week :)

I share how I have been doing the things I’ve been avoiding, and the thing I recommend you do first, to bring in client...

Content note: This episode includes discussions around intentional weight loss and diet culture, and therefore contains swearing.

This episode is part of a podcast series: The Body Stories. I’m joined by my beloved friend and fellow coach, Ali Shapiro. Over the year, Ali and I are engaged in an occasional and ongoing conversation about the nuanced relationship with our bodies. These are tender conversations, and at times, I will be ...

I've decided that 2026 is going to be my most abundant + satisfying year yet! 

As I wrap up 2025, I’m sharing the five decisions I’m making right now to set myself up. If you’re a thoughtful coach who loves the work but sometimes struggles with leadership, decision-making, visibility, or selling, this one’s for you.

Resources for you:

🎁 Bold Not Beige: Why your coaching offer isn't selling (and what to do about it) a FREE p...

This week I’m in conversation with one of my favourite humans, Stephanie McKinnon — certified life and liberatory leadership coach, community educator, and all-round balm for these late-stage capitalist times.

If you’ve ever wondered “Is it just me, or is this system WRONG?” this episode will feel like a long exhale. Steph brings a rare mix of grounded theory, lived experience, and big-hearted pragmatism. We explore what it means to...

If you’ve been sensing that the coaching industry is shifting - that clients are craving something deeper, the world feels more complex, and the glossy old models of “success” aren’t quite landing anymore - you’re not alone. 

In this episode, I’m naming five emerging themes I’m seeing in our industry. These aren’t predictions pulled out of thin air; they’re real trends already unfolding that are reshaping what coaching is, how it wo...

If you’re in Season One of your coaching practice (the delicious, terrifying, uncertain beginning) this episode is for you.

I’m taking you behind the scenes of my own “still comes up after 12 years” self-doubt moment, as well as what I’m seeing right now inside Ripen with a couple of coaches who are ready to move from practice clients to paid clients.

This episode is a little pep talk! I share:

✨ Why waiting for confidence is a trap

Consistency used to feel so blergh — all rigidity and rules that I wanted to rebel against! But these days it’s really about creating a rhythm that lets my future self thrive. 

In this episode, I’m sharing how I’m approaching consistency in my business right now (especially around planning and marketing) so the start of next year already feels abundant and easeful.

We’ll explore the real payoff of showing up regularly, and I’ll walk ...