If you’ve been with Court to Corporate since day one, then odd ares that you’ve heard me talk about these two books I recommend for every current and former student-athlete. Athletes Are Brands Too and Brands Win Championships are two books that I read immediately after wrapping up basketball, that have inspired the work I do today and set the foundation for my career, so it’s an honor to share my conversation with the creator himself.
Jeremy Darlow is a leading brand consultant, former Director of Marketing for Adidas football and basketball, adjunct marketing professor, and of course author of Brands Win Championships and Athletes Are Brands Too.
We kick this episode off with jumping into how Jeremy built his career as a multi-hyphenate all at the intersection of athletes & brands. We then dive into what athletes today need to know about building their brand, from the first steps to how building your brand the right way can lead to career success. We also discuss predictions of the next of athlete brands and what it will take for athletes to differentiate themselves in the future.
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