Attentive's AI-Powered Marketing Platform, Driving Revenue & Personalizing Experiences | Keri McGhee
Hey CX Nation,
In this week's episode of The CXChronicles Podcast #252 we welcomed Keri McGhee the CMO at Attentive, the AI marketing platform for leading brands based in New York.
Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale.
Trusted by over 8,000 leading brands, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love.
Keri leads strategic global marketing to further build the Attentive brand, overseeing product marketing, revenue marketing, events, partner marketing, communications and content, and brand creative.
Keri's past experiences include leading marketing at various start-ups and as a senior director at Zillow, where she led the B2B marketing team of 60+ people, responsible for strengthening partner loyalty and experience for 60,000+ real estate partners.
She got her start in tech at Expedia leading both consumer and corporate travel marketing teams.
In this episode, Keri and Adrian chat through the Four CX Pillars: Team, Tools, Process & Feedback. Plus share some of the ideas that her team at Attentive think through on a daily basis to build world class customer & employee experiences.
**Episode #252 Highlight Reel:**
1. Prioritizing the customer experience above everything to drive growth.
2. Why customer marketing & customer success should own your VOC.
3. How building trust from your users & customers drives sales & awareness
4. Driving product adoption & utilization by showing customers how to use it.
5. Leveraging a customer journey task force to socialize opportunities & CTAs
Click here to learn more about Keri McGhee
Click here to learn more about Attentive
Huge thanks to Keri for coming on The CXChronicles Podcast and featuring her work and efforts in pushing the customer experience & customer success space into the future.
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