What if joy was the key to economic recovery? That’s exactly what consumer strategist and data whiz Lisa W. Miller (https://www.lwm-associates.com/) discovered when the world turned upside down in 2020. Instead of getting stuck in fear and uncertainty, Lisa had a bold realization: When joy is greater than fear, everything starts to turn around.
Armed with this insight, she launched the Journey Back to Joy research project, gathering a staggering 78,000+ surveys over five years. Her groundbreaking data didn’t just track what makes people happy—it became a leading economic indicator, landing her on the pages of The Wall Street Journal and NBC Nightly News.
💡 Joy vs. Fear: The surprising connection between happiness and economic recovery.
💡 Data that Predicts the Future: How Lisa’s research became a crystal ball for businesses.
💡 The Youth Crisis: What her data reveals about job satisfaction and social connection.
💡 The “Joy Wave” Hypothesis: Can joy really be contagious? Lisa says yes!
💡 The Power of Connection: Why human interaction beats digital convenience every time.
If you’re ready for a fresh, data-backed perspective on happiness, business, and the economy, this episode is a must-listen! 🎙️✨
All the places you can find Lisa are here https://linktr.ee/lisawmiller
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BIO:
Lisa W. Miller is a consumer strategist, researcher, and author with three decades of experience. As Vice President of Innovation at Brinker International and Vice President of Insights at Frito Lay/PepsiCo, she led transformative initiatives. Her groundbreaking Journey Back to Joy research, based on over 78,000 consumer interviews, became a key indicator of economic recovery during the pandemic. A trusted media resource to the WSJ, Fox New, and more, her work has been featured in over 250 media interviews. Lisa is a Certified Speaking Professional (CSP), blending storytelling and data-driven insights driving business growth and meaningful connections.
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