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May 20, 2025 8 mins

You know you’ve tapped into something special when your customers are going out of their way to help each other win.

Sadly, that’s not what most “communities” are like – either no one’s posting… or it’s just a bunch of random updates and no real connection.

But Amy Small’s knitters show up. And not just for themselves…

They cheer each other over the finish line. And then they come back for more. 

In this clip from Dare to Launch, Amy tells us how she turned her knitalongs into a thriving hub of encouragement, accountability, and creative freedom – the kind of place that attracts (and keeps) dream customers in her world.

There are two things I love about Amy’s approach – it’s simple and anyone can do it. You don’t need to be glued to your phone 24/7… or have a small army of VAs to get this kind of engagement.

Amy shares a few simple shifts and tweaks that can transform a flat, lifeless group into one of your biggest assets – a buzzing community people want to be a part of.

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Join the PLF Partner Affiliate Team for 2025 at: http://www.productlaunchformula.com/affiliate 

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Want to launch or grow your business – faster?

Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ 

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Hear more from Jeff Walker on… 

YouTube:  http://www.youtube.com/@productlaunch 

Instagram: https://www.instagram.com/jeffwalkerco 

Threads: https://www.threads.net/@jeffwalkerco  

Resources Referenced in the episode: 

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