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December 9, 2025 39 mins

Most people think you have to be the face of your business to really make it big. But Johannes Waldow has done the exact opposite…

 

And he's not just built ONE big business…

 

He's built SEVEN, 7-figure businesses – in seven different niches – all without stepping in front of the camera or being "the expert."

 

And he did it before AI was even a thing.

 

In this week's episode of Dare to Launch, Johannes breaks down how he thinks about building these businesses, including:

 

  • The keys to building a business – without being the face of it

  • The moment Johannes realized he could "create his own expert"... and why it worked

  • The two business models he finds most effective for scaling

  • How adding launches into his business grew it from six to seven figures – practically overnight

  • Johannes advice for people who want to launch… but don't know where to start

  • The high level strategies that he uses to build seven figure businesses in niches like speed reading, piano playing, real estate, and eyesight healing

  • The questions he asks before starting a new business (or working with someone new)

 

If you want to build a big business – but don't want to be front and center – this episode is for you…



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Dare to Launch Free Bonuses found at: https://getyoulaunched.com/ 

Want to launch or grow your business – faster?

Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ 

 

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Hear more from Jeff Walker on… 

YouTube:  http://www.youtube.com/@productlaunch 

Instagram: https://www.instagram.com/jeffwalkerco 

Threads: https://www.threads.net/@jeffwalkerco  

 

Resources Referenced in the episode: 

 

Got a question for us? 

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

 

THANKS FOR TUNING IN!

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