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June 17, 2025 8 mins

One of the biggest mistakes I see entrepreneurs make is launching new products too soon.

When growth slows… or you hit a plateau, it’s natural to think about launching something new and exciting to get things moving. But that can actually make things worse. 

Much worse.

If you’re not careful, having multiple offers – even in the same market – can make it feel like you’re running multiple businesses, instead of just one. Next thing you know… you, your team, and your margins are taking a beating.

More stress and less growth is probably not what you were hoping for.

In this clip from Dare to Launch, Annie Pratt shows how you can avoid this trap. And why getting to the next level is often about working smarter with what you’ve got… rather than coming up with a shiny new offer…

 

Want to launch or grow your business – faster?

Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://getyoulaunched.com/ 

 

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Hear more from Jeff Walker on… 

YouTube:  http://www.youtube.com/@productlaunch 

Instagram: https://www.instagram.com/jeffwalkerco 

Threads: https://www.threads.net/@jeffwalkerco  

 

Got a question for us? 

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

 

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