The rise of A-B testing has transformed decision-making in tech, yet its application isn't without challenges. As professionals, how do you navigate the balance between short-term gains and long-term sustainability? What strategies can you employ to ensure your testing methods enhance rather than hinder user experience? And how do you effectively communicate the insights gained from testing to drive meaningful change within your organization?
Vanessa Larco is a former partner at NEA where she led Series A and Series B investment rounds and worked with major consumer companies like DTC jewelry giant Mejuri, menopause symptom relief treatment Evernow, and home-swapping platform Kindred as well as major enterprise SaaS companies like Assembled, Orby AI, Granica AI, EvidentID, Rocket.Chat, Forethought AI. She is also a board observer at Forethought, SafeBase, Orby AI, Granica, Modyfi, and HEAVY.AI. She was a board observer at Robinhood until its IPO in 2021. Before she became an investor, she built consumer and enterprise tech herself at Microsoft, Disney, Twilio, and Box as a product leader.
In the episode, Richie and Vanessa explore the evolution of A-B testing in gaming, the balance between data-driven decisions and user experience, the challenges of scaling experimentation, the pitfalls of misaligned metrics, the importance of understanding user behavior, and much more.
Links Mentioned in the Show:
- New Enterprise Associates
- Connect with Vanessa
- Course: Customer Analytics and A/B Testing in Python
- Related Episode: Make Your A/B Testing More Effective and Efficient
- Sign up to attend RADAR: Skills Edition - Vanessa will be speaking!
New to DataCamp?
- Learn on the go using the DataCamp mobile app
- Empower your business with world-class data and AI skills with DataCamp for business
Popular Podcasts
Bookmarked by Reese's Book Club
Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com