You’re Not Spending Too Much on Marketing, You’re Tracking It Wrong | Ep. 73

In this episode of the Dental Practice Launch Podcast, Shane Simmons discusses the critical importance of understanding marketing ROI for dental practices. He emphasizes that many practice owners mistakenly cut marketing expenses without realizing the long-term revenue losses that can result. By tracking marketing efforts accurately and viewing them as investments rather than expenses, dental practices can achieve significant growth. The conversation highlights the need for proper data tracking and long-term thinking to maximize the effectiveness of marketing strategies.

 

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Takeaways

• You do not want to be the practice owner that cuts $30,000 of revenue to save $2,000.
• Tracking marketing has improved significantly in recent years.
• Marketing should be viewed as an investment, not an expense.
• Dentists often think about marketing the wrong way.
• Successful practice owners focus on ROI rather than minimizing costs.
• Long-term tracking is essential for accurate ROI assessment.
• Cutting marketing can lead to substantial revenue loss.
• Accurate data tracking is crucial for understanding marketing effectiveness.
• You need to measure results over a longer time frame.
• Understanding your numbers is key to practice growth.