As a beauty product manufacturer and brand consultant I have worked with more than 200 brand owners over the last 7 years the topic of pricing and I've come to a huge conclusion.
Pricing products is an emotional process for brand owners that leads to all the questions.
What if you over price your products and no one buys?
What it you under price your products and miss out on additional dollars you could have made?
There is a common thread amongst those brands who set their prices and win in the market long term. I'm sharing the top 5 insights in how to price products with both profitability and long term scale in mind.
There is a ton of value here for those with existing products in the market and those thinking of launching products.
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