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March 30, 2017
The terms sales and marketing are often used interchangeably. However, these vital functions provide very different—and equally important—contributions to the company or organization. They’re in fact the yin-yang that cultivates customers, generates sales, and serves as the fuel for your company. Today, we explore how to align your sales and marketing functions to significantly improve revenue generation, enhance productivity and to increase profitability. Many business owners and executives incorrectly believe marketing is an expense that in a budget crunch should be significantly cut or completely eliminated. Nothing is further from reality. Marketing is and should be viewed as a critical investment to the financial success of the organization. Sales without an appropriate marketing function is more costly, less effective and reduces the bottom-line. If you enjoy this podcast (and we hope you do!), please take a minute to subscribe, review or rate Ensightium an iTunes at https://ensightium.com/ensightium-ratings-itunes/. We sincerely appreciate your support! Related Content 024: 5 Insanely Simple Questions to Boost Your Marketing 024: 5 Insanely Simple Questions to Boost Your Marketing024: 5 Insanely Simple Questions to Boost Your MarketingWhether you're operating a small business with a few employees or you're a freelancer or solopreneur to effectively market your products and services, first get back to basics and align your marketing goals with your business strategy. Read More 023: 10 Knucklehead Marketing Mistakes to Avoid for Better Results 023: 10 Knucklehead Marketing Mistakes to Avoid for Better Results023: 10 Knucklehead Marketing Mistakes to Avoid for Better ResultsMarketing is a critical part of every successful business. It’s crucial to take a strategic approach to your marketing efforts to optimize success and maximize your investment. Here are ten knucklehead mistakes that often hinder marketing success for small business owners, solopreneurs and freelancers. Read More 022: Win Buyers and Influence Sales with Client Segmentation 022: Win Buyers and Influence Sales with Client Segmentation022: Win Buyers and Influence Sales with Client SegmentationToday, our Pro Tip focuses on the importance of client segmentation as a key business development and growth driver. Nicole Lewis, the president and CEO of Nicole Lewis & Associates, is a passionate client advocate and solution architect who creates high impact... Read More 021: Ignoring Business Etiquette Will Cost You Time and Sales 021: Ignoring Business Etiquette Will Cost You Time and Sales021: Ignoring Business Etiquette Will Cost You Time and SalesToday, our Pro Tip focuses on business etiquette and why it is important for business owners, professionals and executives to achieve greater business and career success. Joscelyn Davis, the president and chief strategist of JADE Strategies, Inc., is a highly... Read More 020: Boost Your Communications with these Expert Tips 020: Boost Your Communications with these Expert Tips020: Boost Your Communications with these Expert TipsIt’s my pleasure to welcome Ryan to the Ensightium podcast. Ryan is an award-winning marketing strategist and brand consultant that transforms communications into mission-driven and results-oriented solutions for a wide array of creative projects. Ryan mixes... Read More 019: Achieve Greater Success with a Coach, Consultant or Mentor 019: Achieve Greater Success with a Coach, Consultant or Mentor019: Achieve Greater Success with a Coach, Consultant or MentorLet me briefly introduced Matt. He has coached hundreds of financial advisors for more than a decade. Following Matt's extraordinary success with helping his client achieve and exceed their goals, Matt launched his own coaching/consulting company, Top Advisor...
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