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January 4, 2018 19 min
It’s January 2018…A new year always brings the inevitable resolutions or if you prefer behavioral modifications. Many business owners—like you and me—resolve to generate more revenue and to grow their companies. With an estimated 80 percent of resolutions likely to fail by February (that’s about 30 days), a surefire pricing strategy is necessary to achieve your revenue goals. Business owners commonly and unknowingly commit several significant pricing faux pas that limit their revenue opportunities and create unnecessary obstacles for their businesses. Recognizing and avoiding these common faux pas will help you achieve your profitability and revenue goals. In this episode, you can learn how to create a surefire pricing strategy that will help you make more money, increase your profitability and achieve your resolution. Be sure to check out the following podcasts for more information on brand and revenue generation. 014: When It Pays to Fire Clients 006: Generating Leads Is Easier Than You Think 005: Perfect Pitch: Keys to Winning More Business 002: Everything You Need to Know for Successful Branding 001: Branding Matters: Unlock Competitive Advantages for Faster Growth ### Related Content 024: 5 Insanely Simple Questions to Boost Your Marketing 024: 5 Insanely Simple Questions to Boost Your Marketing024: 5 Insanely Simple Questions to Boost Your MarketingWhether you're operating a small business with a few employees or you're a freelancer or solopreneur to effectively market your products and services, first get back to basics and align your marketing goals with your business strategy. Read More 023: 10 Knucklehead Marketing Mistakes to Avoid for Better Results 023: 10 Knucklehead Marketing Mistakes to Avoid for Better Results023: 10 Knucklehead Marketing Mistakes to Avoid for Better ResultsMarketing is a critical part of every successful business. It’s crucial to take a strategic approach to your marketing efforts to optimize success and maximize your investment. Here are ten knucklehead mistakes that often hinder marketing success for small business owners, solopreneurs and freelancers. Read More 022: Win Buyers and Influence Sales with Client Segmentation 022: Win Buyers and Influence Sales with Client Segmentation022: Win Buyers and Influence Sales with Client SegmentationToday, our Pro Tip focuses on the importance of client segmentation as a key business development and growth driver. Nicole Lewis, the president and CEO of Nicole Lewis & Associates, is a passionate client advocate and solution architect who creates high impact... Read More 020: Boost Your Communications with these Expert Tips 020: Boost Your Communications with these Expert Tips020: Boost Your Communications with these Expert TipsIt’s my pleasure to welcome Ryan to the Ensightium podcast. Ryan is an award-winning marketing strategist and brand consultant that transforms communications into mission-driven and results-oriented solutions for a wide array of creative projects. Ryan mixes... Read More 019: Achieve Greater Success with a Coach, Consultant or Mentor 019: Achieve Greater Success with a Coach, Consultant or Mentor019: Achieve Greater Success with a Coach, Consultant or MentorLet me briefly introduced Matt. He has coached hundreds of financial advisors for more than a decade. Following Matt's extraordinary success with helping his client achieve and exceed their goals, Matt launched his own coaching/consulting company, Top Advisor... Read More 018: Everything You Need to Know about Referrals 018: Everything You Need to Know about Referrals018: Everything You Need to Know about ReferralsReferrals are an extremely effective and cost-efficient revenue generation strategy. Yet, many business owners constantly expend countless resources focused on mass marketing in an ef...
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