All Episodes

October 25, 2023 43 mins

We’ve all been there, at least metaphorically. 

 

You’re driving home from the end of a big day, going maybe just a little too fast to see the bed of nails.

 

‘POP!” 

 

One of your tyres goes out. 

 

As you pull over to the side of the road to survey the damage, your sanity escapes you, expelling like the air from that punctured tyre. So you do what any once-rational person would do in that situation and slash the other three. 

 

Hours later, once you have returned from the descent into madness, you finally decide to call the tow truck guy to replace not one but four flat tyres!

 

In coaching, this is called flat-tyre syndrome, commonly known as the ‘What-the-hell’ effect in psychology, and it’s a real killer of fitness and weight loss progress.

 

It’s not that hard to picture yourself being affected by this. 

 

You’ve been sticking to your diet, weighing and timing everything perfectly. Then you decide to have ‘just one bite’ of a restricted food, which turns into two, which quickly becomes four and then the whole packet. As the potato chip company Pringle’s aptly coined catchphrase tells us, “Once you pop, you can’t stop.” 

 

The problem is twofold: it's both a problem of physiology and psychology.

 

So in this week's episode of The Enterprise Fitness Podcast, I tackle where to begin making changes that you can stick to. 

 

This episode was filmed and recorded at a recent Internship I ran for trainers, were I spilled the beans on what it takes to get head-turning results. 

Mark as Played

Advertise With Us

Popular Podcasts

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

The Breakfast Club

The Breakfast Club

The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy And Charlamagne Tha God!

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.