174: Promociona tu Podcast como una CEO: Estrategias que Funcionan

🎧 ¿De qué hablamos en este episodio?

Para aplicar lo que hablamos hoy, te invitamos a usar el recurso gratuito:
 Mini Guía de Crecimiento Multiplicador para tu Podcast

 👉 https://podlatinas.com/crecimiento

Tener un buen contenido no es suficiente. Si no hay visibilidad, tu podcast puede convertirse en un secreto muy bien guardado.

En este episodio te explico cómo estructurar una estrategia de promoción sólida para que tu show realmente crezca, genere impacto y se convierta en una herramienta de atracción y monetización para tu negocio.

Porque como siempre decimos en PodLatinas:
Tu podcast no es tu negocio. Tu negocio es tu negocio. El podcast es la máquina que te ayuda a expandir tu negocio.

📌 En este episodio aprenderás:

📢 La diferencia entre publicar y promocionar
 ⏱️ Por qué las primeras 72 horas son clave para el éxito de tu episodio
 📨 Cómo elegir tu canal principal y secundario de visibilidad
 📈 Qué métricas evaluar para saber si tu estrategia de promoción está funcionando
 ⚠️ La importancia de alinear tu visibilidad con tus objetivos de negocio

🔗 ÚNETE A TU COMUNIDAD
Sigue la conversación con otras mujeres que están haciendo crecer su podcast con intención:

 👉 https://podlatinas.com/entrepodcasters

🎙️ Entre Podcasters es el espacio para mujeres latinas que quieren crecer, monetizar y conectar estratégicamente a través de su podcast.

Aquí creemos que tu voz no solo merece ser escuchada… merece generar impacto e ingresos.

💻 Más recursos y entrenamientos gratuitos en: www.podlatinas.com

📲 Síguenos en Instagram: @somospodlatinas

👩‍💼 Host & Productora Ejecutiva:
Carolina Maggi — @caromaggi360

Una producción de PodLatinas LLC — © Copyright 2025
www.podlatinas.com

Episode Transcript

SPEAKER_00 (00:00):
Two episodes are realmente functioning.
Vamos a medir y vamos a estarevaluando constantemente.
No wey no, the podcast is notfunctioning if really not doing
this promotion strategic that wecan permit really that one sepa
si is functioning or not.
Hello! So I'm Carolina Matt,productora, canadora de UNEM

(00:22):
strategy of podcasting andfundora de Pod Latina.
And Enter Podcasting Podcast teayuda a transformar tu show in
an herramient of creature,connection and monetization.
Hablamos de strategia,visibility and contention to
convict.
If you're lista for literaturefrom all podcasters CEO, it's in

(00:45):
the correct.
This is Entre PodcastersPodcast.
Hello, hello, Entre PodcastersPodcast.
I so I Carolina Maggi, yourhost, and we're going to start
the claim for that podcastgenerates more impact.
Yes, but obviously we have apodcast that function, which is

(01:05):
he can.

(01:26):
There's in English, I wouldtraduce as well, but it's like
good content without promotion,it's just a pretty little
secret.
O sea que a buen contenido sinuna buena strategia de promotion
is realmente solo un secretobonito, no?

(01:47):
Because if the gente no seentera, no importa what bueno tu
contenido, no va a causarimpact, no va a generar ventas,
o sea, it's como una bola denieve that's pasando, because
obviamente if no generas impact,if no reciben more people,

(02:07):
obviamente vas a dejar demonetizar tu podcast, and if no
monetizes, then your podcastacaba.
And for that if you can doextra, let's put our guide

(02:29):
multiplicador, our mini guide.
So, podlatinas.comdiagonalcrescimento, and I will
get this guy.
We'll see.
Okay, we're going to come withthe point number one, that

(02:49):
public is sufficient.
I can promote, as I said, yourpublic episodes.
Definitely when comien the partstrategy of the promotion.
You don't expect results ifnobody says that your episode
exists, that's what I said atthe principal.
Not with a history of Instagramsaying no episode, and yeah, no,

(03:14):
this will have nothing.
Necesitas a system ofvisibility.
And just a system of visibilityin the second point, which is
that the promotion is the partof the promotion is the first 72
hours.

(05:20):
Nothing or conformar that even aperson escuchan el episodio.
I follow the prime tanda becauseno chance to compromise, but
after I had the reprogrammationof the concerts that we passed

(05:44):
in the studio, I compré theentrada.

(06:06):
It's very tricky because anamigo compressed entradas this
year, but I was revenue.
But no imported.
The point is that after the dayof the event sold out, sold out,
sold out.
Okay, just full, all the people.

(06:31):
You say that a lot of it's, andit's possible that if you are
here, there has a tendency tonot molest, and this type of
thing, and I think you'repassing for me, and it's like
what I'm gonna say.

(06:58):
And de repente cuando túrecuerda es como that you can
see this, I can see it, andthese 72 hours are super
important because the algorithm,the algorithm of the platforms

(07:19):
of distribution, that they don'thave an algorithm like the redes
sociales, but they are entendinga little bit of comportment of
the audience, and at the finalday they can the audience escuch
these platforms.
So in these 72 hours enter aentrance, they can say, Okay,

(07:40):
the hand is interested, we'regonna show it, we're gonna put
it in the feed, we're gonna goput it in our charts when you
embed them to rank in thecharts, and this is important.
Okay, now we're gonna punchnumero three, and elijas one
canal primary and secondario,okay?

(08:05):
Es importante que elijas uncanal principal de promotion.
Yo recomiendo que ese canal seael del email marketing, okay?
And Instagram, LinkedIn, YouTubeShorts, sobre todo yo creo que
YouTube Shorts, si estáshaciendo YouTube in video, it's
como un must.

(08:26):
But ojo, aquí también se meocurre que puedes meter, for
example, WhatsApp, canales ofWhatsApp.
Pues una community of WhatsApp,puede ser que tu estés in otra
community of WhatsApp.
Eso es una manera de promocionartu podcast, okay?
Entonces tienes que elegir one,and it permite que te enfoques

(08:48):
andas medias resultados andes unrythm that seasons, okay?
Because it's possible that forme this process of promotion is
a little tedious.
But when you live this processof okay, the gentleman se

(09:09):
entered, it's more.

(09:34):
But in this case, it would bethe read social, but the idea is
to elegance one, it's like inthose and sienes that you have
to post.
I think it's more that youpublice various ways in one
report and not necessarily onein all the other reads.
In this manner, and this is allpodcast, it is an strategy for

(09:57):
creating those platforms.
So if you have a more mediocrein all the platforms, a big
product in those platforms.
For example, for me, the part ofthe email marketing is
negotiable just a party for ayear, so when we commenced the
podcast, it was public semanal.

(10:37):
The reality is that we are doingInstagram, no managing yourself,
it's more than Carolina Neira,but um, we're going to know
this.

(11:00):
But I think, but for example, ifwe are in our group of WhatsApp,
I don't know if in a future thisgroup will be able to go to a
community, there are grand plansfor the day, but the point is
that it's promotional in theworld.
In this moment, my principal isemail and the secondary is

(11:20):
Instagram.
I don't send more common today,but in a future let's say no,
yeah, the secondary is LinkedIn,or you don't publicly not in
Instagram.

(11:50):
In these moments, not inInstagram, and I'm juggling a
little bit of WhatsApp that wehave.
In a future, as I think, I'mconsidering seriously LinkedIn.
Okay, but this me permits andmore than what I'm saying, okay,

(12:13):
in each one of the platforms.
Okay, so that's important.
Because the reality is that notto do more, but intention.
And when one is doing demo atthe same time, it diluted the
essence.
And this is demo important.

(12:35):
Because in a moment that thepeople vivid those likes so that
we really don't pay nothing withlikes, or these are at the final
year that we alimentable is theego, more than our negotiation
or one of the things that we canstart demasiado pending.
What are these métricas thatreally mark a difference in our

(12:57):
negotiation?
Uh debes evaluation, aument thedescargas, received respuests or
messages of oyes, entered nuevasat your list, they generated
venture, or ingresses.
Recuerda que the visibility notonly is vanity, okay?

(13:22):
No, no, no, it's the prime passfor creation and impact on your
message.
And if not, no is because yourcontention values, it's because
a lot of promotion in a waystrategically.

(14:48):
And then connect.
In a moment empiezas a versethat estás subiendo las
descargas, pero la lista no estácreciendo, or no tienes una
buena conversion, or lospatrocinantes no están
interesados, hay una discone.
Entonces ahí tienes que ver quées lo que está pasando andar
that your strategy of promotionesté alineada with what you
quieres logic.

(15:09):
And if you have that yourpodcast is that is creating good
contention, but that nobodylooks, it's hope to promotion.
And for a video, I regalo ourmini guide of crecimiento
multiplicator, where I explainwhat are these things that you
have to include in your systemof visibility, promotion, and

(15:29):
evaluation.comdiagonalcrecimiento.
Repeat potlatinas.comdiagonalcrecimiento is here in
the notes of the show.
Don't decide that your podcastpasses for desapercib.
And recuerden that your voicenot only escuched, impact,
inspiration, and multiplication.

(15:52):
Now we escuch in the episode.
Chao Musique