🎧 ¿De qué hablamos en este episodio?
Para aplicar lo que hablamos hoy, te invitamos a usar el recurso gratuito: Descargable de Contenido Intencional
✨ En este episodio te comparto las lecciones más importantes que dejó Black Friday para ayudarte a vender con tu podcast durante todo el año. Hablamos de cómo aprovechar la energía de compra, cómo entender el comportamiento de tu audiencia y cómo convertir esa intención en contenido estratégico que genere movimiento, conexión y ventas sin presión.
También te comparto cómo identificar lo que tu audiencia realmente desea, cómo crear contenido que motive a tomar acción sin sentirse forzado y cómo convertir tu podcast en un espacio estratégico para activar ventas, hacer crecer tu lista, impulsar afiliados y preparar a tu audiencia para tus próximas ofertas.
Además, te comparto ejemplos reales, insights de comportamiento del consumidor y tácticas que puedes aplicar incluso si no estás vendiendo directamente dentro del episodio.
📌 En este episodio aprenderás:
- Cómo estructurar episodios que venden sin sonar a ventas.
- Qué preguntas debes responder para entender qué quiere tu audiencia hoy.
- La diferencia entre “comprador compulsivo” y cliente ideal que toma decisiones estratégicas.
- Cómo presentar tu oferta dentro del episodio sin ser invasiva.
- Ideas de bonos, bundles y planes de pago inspirados en temporadas especiales.
- Cómo aprovechar la energía de compra del mercado para sembrar hoy y cosechar mañana.
- Qué tipo de contenido funciona cuando los ads están caros o saturados.
- Por qué colaborar con otros podcasts puede reemplazar (o complementar) la pauta pagada.
📝 Notas importantes
- La energía de compra en noviembre y diciembre es real; tu podcast puede activarla sin vender directamente.
- Hablar de tu oferta no es presionar: es guiar.
- Siempre puedes usar tu podcast para: crecer lista, educar a tu audiencia y preparar futuras ventas.
- Si los ads están caros, las colaboraciones con otros podcasts pueden darte más alcance.
Recuerda: "Tu podcast no es tu negocio. Tu negocio es tu negocio. El podcast es la máquina que te ayuda a expandir tu negocio".
🎙️ Únete a la conversación
👉 podlatinas.com/entrepodcasters
🎙️ Entre Podcasters es el espacio para mujeres latinas que quieren crecer, monetizar y conectar estratégicamente a través de su podcast.
Aquí creemos que tu voz no solo merece ser escuchada… merece generar impacto e ingresos.
💻 Más recursos y entrenamientos gratuitos en: www.podlatinas.com
📲 Síguenos en Instagram: @somospodlatinas
👩💼 Host & Productora Ejecutiva:
Carolina Maggi — @caromaggi360
Una producción de PodLatinas LLC — © Copyright 2025
www.podlatinas.com
Episode Transcript
What was this offer or this presentation that you
attacked?
What does this and how to createyour podcast?
Hello! I'm Carolina Matt,productor and podcasting and
(00:23):
fundora of Podlacita.
In Enter Podcasts, Podcast ayudato transform your show in an
experiment of creatingconnection and monetization.
If you're listening toliterature your podcast from
today's podcasters CEO, is inthe correct.
(02:18):
But I interested if these arethings that we interested to.
No, no, no.
You want to say in manystrategic what we're going to do
(02:41):
and how we applicate it all thetime, just for vendor, creating
our lista of emails, orpreparation for the recuerden
that your podcast is this toexpand, we're going to talk
about a little bit of a littlebit of a little bit of a pension
(03:02):
in the episode of Black Friday,Cyber Monday, and all these
offer especially that we have.
(03:47):
Then pues with all these things,it's like, okay, what does it of
this and how do you create thatwith your podcast?
What do you offer that has thatnew energy and that the
(04:11):
gentleman is for me and it'shour, okay?
You think, okay, what was it tocompromise?
What was it compressed at thisperson in specific?
Because normally this is whatyou would say in necessity to
copy.
(04:48):
But sometimes what you think iswhy my potential clients, when
they're looking, in this momentthat I'm saying this company.
(05:13):
No, no, no.
The people compare convention,the other, there are comprador
compulsive companies, which notnecessarily, when we are vending
services, this is the more.
(07:53):
You think that are 20 years, butI was after the 18 years,
professionally because Igraduated, but I have 20.
But after officiallyprofessional, I mean, I have
production after I was in highschool.
So I tried to have the camera,the microphone, the camera of
(08:15):
photos.
And so this I compare inBrandsmart.
And when I come, I said, wow,I'm gonna say what opportunity,
you know?
You know what I mean?
Not that I send it, I thinkthere's a difference between who
(08:36):
is compressed barating, which nolonger.
(09:08):
And you like a nigga who didn'thave practically dinner, wow,
and said, Wow, what's it?
And this is what I want to saywhen they compare it, and so I
think that this is very cool.
The other, we're the secondpoint, is that a little bit of
(09:31):
what I would say of what I wasdoing in this episode special,
because I would use this forproving bonus, bundles, or plans
of payment.
One of the things that were verycommon in this episode, but I
don't do shopping in person, inthis year was Victoria's Secret
(09:51):
and I passed it.
Perdón, for more rare.
But when the compras, okay, ifyou summaras, when there's a
discount.
(11:38):
When there are gente that youcompressed by December and$100.
That's me, I wish.
If you come away, and it will bethat you're getting all the
dinner one, they have in pay,but for the compromise of one,
(12:02):
you're gonna have this special.
This means that it's very cool.
I was thinking just for myalumni and my clients who are
creators of contention, who arecreators, okay?
At that serve because it permitsplanification, they permit cash
(12:24):
or see where there is obviouslya client that is listing, and so
this means that it's chévere.
And in this manner theyassociate with marks alineadas
and promoter from afiliators.
Me parece que eso is chévere.
One thing that we're gonnainspire a bit in this epoch of
(12:46):
the air, is that puedes sembrarhoy for cosechar mañana, okay?
The energía de compra ya estáactivada.
The gente está tomandodecisiones, the ahorra the rest
of the año to just compress inthis epoch.
(13:12):
Habla de tu oferta, guía tuaudiencia, crea una urgencia
real.
Because there are people whodon't compromise because in this
moment or no has the priorityexactly what you are vending, or
in this moment really no pure,no personal, but ya saben de ti
con estos pushes especially thatyou are doing.
Okay, enter me it's important.
One of the script, but I thinkI'm saying in this episode of
(13:36):
the air, the ads are a littlebit complicated to pay um redes
sociales, no?
But I'm thinking this pushorganic, if you don't have space
(14:00):
for ads in other places, plantyour collaborations with other
podcasts, ayude other podcasterswho are creators, and it's gonna
be, not for no, but invierte inesos podcasts that possibly
ayudan to regarde the voice ofyour marker, so create brand
awareness or connectivity ofmarca, no sé exactamente in
(14:25):
español, but reconocimiento demarca would be capacitas for
algo traditional will be ads,because you think that it means
the things, but then you canaffect all the Black Friday and
(14:46):
Cyber Monday and all these offerespecially in our podcast.
Well, definitely if you'recontent with ads, this is a
moment where the ads are verycostos, and other opportunities
and lucky, and it's functioning.
So for now let's go.
(16:17):
Póngalo, déjenmelo saber.
Obviously en nuestro grupo denuestro grupo, en nuestro canal
de YouTube también, porque si esalgo que les interesa, pues lo
podemos seguir haciendo.
Ando, yo quiero que tú mecuentes qué fue lo que te llamó
más la atención ofrida orcybermonday, pues también what
(16:41):
you did.
And I didn't know you would gofor Instagram, arrowspod
latinos, me puedes escribir bymy LinkedIn, I'm like Carolina
Maggi or Caromaggi360 if you'rein the direction.
Cuéntame a ver qué fue lo quemás te gustó, and if you
gustaria aprendized a bit moreabout contention and just
(17:06):
planification those episodes,and money, okay, no, they're in
this episode.
It's super good.
Puedes entrar in podlatinas.comdiagonal contenido andamos
(17:28):
dentro de nuestra comunidad ofEntre Podcasters.
Nos escuchamos in el próximoepisodio, aquí en Entre
Podcasters Podcast.
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