Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.
Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025.
In this LIFTS episode, Matthew and Mo are joined by Jeff Zwiefel, Executive Director of MIORA Longevity & Performance at Life Time.
This episode covers:
- Longevity and healthspan focus.
- Consumer empowerment in health.
- Evolution of personal trainer roles.
- Lifetime's "healthy way of life" concept.
- MIORA: Lifetime's longevity program.
- Challenges in implementing longevity services.
- Democratizing recovery across market segments.
- Premium pricing for value-added services.
- Scaling and staffing recovery services.
To learn more about Life Time, click here:
To learn more about PerformX Live, click here:
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00:00 Intro
04:56 Consumer and Business Perspectives on Longevity
07:02 Consumer Empowerment and Personalisation
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