LIFTS Episode 66 - The Rise of Recovery, Retention Strategies, and Fitness Tech | HFA 2025

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.  

 

Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, CSO of ABC Fitness attended HFA 2025 in Las Vegas.  

 

In this LIFTS episode, Matthew and Mo are joined by:

● Kathleen Ferguson, founder and CEO of Coach 360.

● Jarrod Saracco, President/Owner of Health Club Doctor.

● Nicole Dunn, CEO of Dunn Pellier Media, Inc.

● Debra Strougo, Fitness Founder.

● Natalia Karbasova, Founder & CEO of FitTech Club.

● Julian Barnes, Co-Founder and CEO of BFS.

● Jarron Aizen, CEO & Founder of Hapana.

● Ross Campbell, Founder & CEO at Beyond Activ.

● Jolin Ma, COO at Beyond Activ.

 

This episode covers:

● Challenges in emerging markets.

● Community building through industry events and gatherings.

● AI's role in fitness-enhancing efficiency but not replacing human connection.

● The value of community and diverse perspectives in the fitness industry.

● Women's strength training trends and the rise of female-focused equipment.

● Growing focus on women's health needs in fitness and media.

 

To learn more about HFA, click here:

https://hub.healthandfitness.org/hfa-show

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0:00 Intro

1:33 Kathleen Ferguson, founder and CEO of Coach 360

9:47 Jarrod Saracco, President/Owner of Health Club Doctor

21:01 Nicole Dunn and Debra Strougo

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