Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.
Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, CSO of ABC Fitness attended HFA 2025 in Las Vegas.
In this LIFTS episode, Matthew and Mo are joined by Finn Hegarty, Chief Product Officer, ABC Fitness and Mike Hansen, Chief Growth Officer, SweatWorks.
Taking to the floor of the show, they discuss what they have seen at this year’s event and the key messages and themes within the fitness industry today.
This episode covers:
- Wellness and Recovery Trends: Cold plunge to Red light therapy.
- Shifting from fitness to wellness.
- Recovery is becoming a primary fitness focus, not just exercise.
- AI is revolutionizing fitness through data-driven personalization.
- Women’s fitness equipment represents a significant market opportunity.
To learn more about ABC Fitness, click here:
To learn more about HFA, click here:
https://hub.healthandfitness.org/hfa-show
======================================================
Support fitness industry news by sponsoring future LIFTS episodes.
Contact us at marketing@escapefitness.com for advertising opportunities.
Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness
Shop gym equipment: https://escapefitness.com/shop
View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)
======================================================
Facebook: https://www.facebook.com/Escapefitness
Instagram: https://www.instagram.com/escapefitness
Twitter: https://www.twitter.com/escapefitness
LinkedIn: https://www.linkedin.com/company/escapefitness/
00:00 Intro
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Boysober
Have you ever wondered what life might be like if you stopped worrying about being wanted, and focused on understanding what you actually want? That was the question Hope Woodard asked herself after a string of situationships inspired her to take a break from sex and dating. She went "boysober," a personal concept that sparked a global movement among women looking to prioritize themselves over men. Now, Hope is looking to expand the ways we explore our relationship to relationships. Taking a bold, unfiltered look into modern love, romance, and self-discovery, Boysober will dive into messy stories about dating, sex, love, friendship, and breaking generational patterns—all with humor, vulnerability, and a fresh perspective.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com