LIFTS Episode 77 - AI Coaches, Cheap Pilates Reformers & Supra Human Fitness with Debra Strougo

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.

This week, Matthew and Mohammed are joined by Debra Strougo (co-founder of Row House) to explore the cutting edge of wellness. From biohacking breakthroughs at the Dave Asprey conference to magnesium for sleep, AI coaches with empathy, and a viral $150 Pilates reformer from Aldi—this episode covers it all. Debra brings insights on stem cells, Airbnb's bold move into wellness, and how marketing voice defines success in high-ticket fitness.

A must-listen for anyone interested in the future of health and fitness.

This LIFTS episode covers:

• Biohacking & Supplements – Insights from the Dave Asprey conference, including nitric oxide, magnesium, and stem cell supplements.

• AI in Wellness – Exploring empathetic AI health coaches, personalization, and trust in tech like ChatGPT.

• Wellness Tech & Data – How companies like Amazon, Apple, and Airbnb are leveraging user data to drive health and fitness experiences.

• High-Ticket Fitness Programs – Discussion of Supra Human and the rise of identity-based, premium fitness coaching.

• Mass-Market Fitness Trends – Aldi’s viral Pilates reformer and what it says about wellness going mainstream.

👉 Learn more about Debra Strougo:
https://www.linkedin.com/in/debrastrougo/

---

Support fitness industry news by sponsoring future LIFTS episodes.
Contact us at [e-mail] for advertising opportunities.

Subscribe on YouTube and turn on notifications so you never miss a new video:
https://www.youtube.com/user/EscapeFitness

🛒 Shop gym equipment: https://escapefitness.com/shop
📘 View our full catalog:
US – https://escapefitness.com/support/catalog
UK – .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}