This latest edition of Essential Marketing features the thorny issue of reputation management and the all too frequently demonstrated risks of social media. It's an area we should remain constantly alert to.
There's a also a quirky tale of kettles and dance which actually has a very interesting message. It's not always the obvious matters of marketing that create the greatest return.
A brief piece on a new innovation from Facebook and that's the Podcast - 16 minutes that i hope you find useful.
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