Finding Your Frequency
“Finding Your Frequency” is about more than just content and code. It is more than just philosophy and polishing your image. It’s about both failure and success, the difference between the two and all of the steps in between! Jeff and Ryan discuss the digital media space and all of its aspects. It’s about making the mistakes, taking the chances summoning the intestinal fortitude to step out of your comfort zone and discovering what you can accomplish when you decide to try, decide to learn, decide that you have something to say and Find Your Frequency! It’s live every Friday at 12 Noon Pacific Time and 3 PM Eastern Time on the VoiceAmerica Variety Channel.
Episodes
January 27, 2017 • 53 mins
Return on investment is an important aspect of your broadcast. That return can come in many ways that can offset the costs associated with producing and delivering your professional broadcasts but also to create a revenue stream for your business. With consolidation in terrestrial broadcasting and new mobile and digital mediums listeners are consuming content within and outside of your show. So how do you monetize these listeners? ...
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January 27, 2017 • 52 mins
Return on investment is an important aspect of your broadcast. That return can come in many ways that can offset the costs associated with producing and delivering your professional broadcasts but also to create a revenue stream for your business. With consolidation in terrestrial broadcasting and new mobile and digital mediums listeners are consuming content within and outside of your show. So how do you monetize these listeners? ...
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January 20, 2017 • 55 mins
Social Media this and Social Media that. With the advent of social platforms such as Facebook, for friends and family, and LinkedIn, for professionals and executives the ability to navigate self-publishing technology is difficult. What is most important for the broadcast amateur or professional is to limit the outbound energy to create the most buzz for your audience. This week VoiceAmerica CEO Jeffrey Spenard and VP of Broadcast O...
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January 13, 2017 • 54 mins
After you have developed your show, chose your technology and distribution platform, created your initial content, and have begun to deliver additional communications via press distribution, social platforms, transcription services, etc. it is now time to extend your audience through self syndication options available to you. CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure will discuss the value and locations to se...
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January 6, 2017 • 54 mins
Press releases and market communications are an important aspect of your radio program. The most important part of your press release and related communications are content, honing your message, and training as to how to use self-service PR distribution! This week VoiceAmerica CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure deliver the “do’s” and “do not’s” of developing your press release themes, how to create suc...
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December 16, 2016 • 50 mins
Now that you have executed on the fundamentals of starting your radio journey with choosing the correct platform, developed your show strategy, and marketing plan it’s now time to identify potential guests and build your audience. This week on Finding Your Frequency Jeffrey Spenard, Chief Executive Officer of VoiceAmerica.com, and Ryan Treasure, VP of Broadcast Operations dive into booking guests and leveraging existing audiences t...
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December 9, 2016 • 55 mins
Over the past 20 years we’ve learned that one of the keys to a successful talk show is being ready with a “Broadcast Tool Kit”. These tools are not just for the host of the show, but also the guest! On this episode, VoiceAmerica.com CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure deliver Chapter 7 of the educational radio talk show book “Finding Your Frequency”. Join in Live as Jeff and Ryan discuss the important ...
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November 18, 2016 • 55 mins
It’s your show, so you have some flexibility in the way you want to present it! This week VoiceAmerica CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure discuss the structure of radio programs and ways to not only find your frequency but deliver the production elements to your audience. Topics this week include the definition and narrative required to structure your weekly broadcast such as “show clock”, “intros”, “o...
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November 11, 2016 • 54 mins
Planning and Preparation are the keys to a successful radio program. This week VoiceAmerica CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure will dive into show development strategies, how to develop an outline of activities, and how best to deliver topics, marketing, and potential guests to your audience. Guests this week include LA Lakers 2002 1st round draft pick Kareem Rush aswell as VoiceAmerica Executive Produ...
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October 28, 2016 • 55 mins
This week is an essential element of Finding Your Frequency as Voiceamerica CEO Jeffrey Spenard and Ryan Treasure Vice President of Broadcast Operations discuss chapter 4 Defining Your Goals. This is where it gets a little tricky! What do you want to accomplish by broadcasting your message to potentially millions of content consumers? How will you consistently deliver a consistent theme to your audience? Listen Live this week as we...
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October 21, 2016 • 56 mins
This week VoiceAmerica.com CEO Jeffrey Spenard and Vice President of Broadcast Operations Ryan Treasure will dive into the often argument “Choosing Your Medium: Radio or TV?”. Times have changed with the advent of low cost and simple to leverage platforms such as VoiceAmerica.com and VoiceAmerica.TV, as both deliver a unique platform for Finding Your Frequency. Jeff and Ryan will discuss how VoiceAmerica delivers both avenues for c...
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October 14, 2016 • 55 mins
This week Jeffrey Spenard and Ryan Treasure will continue the series on the book Finding Your Frequency with chapter 2 Defining Your Audience. In this episode Jeff and Ryan walk through the questions to ask yourself when determining your audience and identifying the value points for the listener. Questions to focus on include What does a listener gain from Listening? and How best to deliver an interactive program to the listening...
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October 7, 2016 • 54 mins
“Finding Your Frequency” is the culmination of 25 years in the radio industry and for current or aspiring talk radio talent is a step by step manual on how to create and grow as a talk radio or TV personality. This week Jeff Spenard, Founder and Chief Executive Officer and Ryan Treasure, Vice President of Broadcast Operations will present Chapter 1 “Defining Your Message”. Jeff and Ryan will discuss with fellow VoiceAmerica.com Sr....
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September 30, 2016 • 55 mins
Founder and CEO of VoiceAmerica.Com Jeffrey Spenard and Vice President of Broadcast Operations Ryan Treasure bring to the VoiceAmerica.Com Worldwide audience Finding Your Frequency Radio. The show, developed by Jeffrey and Ryan, narrate and catalog the instructional guide to honing your message and leveraging available platforms to extend your brand reach.Tune in as they discuss their backgrounds in Media and the history of the Voi...
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