July 16, 2024 • 39 mins
In this week’s episode we talk with Will Workman about a Mastermind group he’s leading up. Today’s episode is also brought to you by the following: This episode is also brought to you by the Range Tech Shot Timer. A shot timer is a critical tool to measure performance and no credible firearm instructor hosts a…
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(00:00):
Whoop season 7 episode 20 of the 5
trainer podcast published on 07/16/2024.
This episode talking with Will Work man about
a mastermind project. He's setting
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We bring this podcast support the industry, the
(01:24):
second amendment,
And most importantly, every fire instructor America that
dedicate time and energy into making gun owners
more knowledgeable.
Today, we're joined by Will Work man from
Work member protection training. Welcome well to the
podcast, and thank you for taking time today.
Absolutely Rob. Thanks for having me. No problem.
Well, for those listeners who might not have
listened to your original podcast when we talked
(01:46):
about Youtube,
you want your listeners a little bit about
who will work man is and what's your
background in the farm training industry? Sure. Absolutely.
So my business is Work protection training.
I've been instructing for a couple years now.
And,
started kinda dabbling in Youtube at the same
time when I started dabbling and instructing. So
(02:10):
I had a lot of people at my
church coming to me and just kinda saying,
you know, what kind of h should I
get? What where should I go for my
concealed carry class? What got a gun should
I buy for concealed carry? And so I
was answering all these questions, and I was
taking several of them to the range to
try out some of my guns and just
kind of get more comfortable and
So as I I started thinking about that.
(02:30):
I thought, you know, I kinda like to
just teach some classes because I was sending
all these people to concealed carry classes that
were okay. They did their job, but there
were a lot of things that I would
have done differently.
And then I was answering all of these
simple questions for these beginner level shooter, So
I thought, you know, Why don't why don't
I just start making some Youtube videos
on, you know, what type of h to
(02:52):
buy and what type of concealed carry to
get And so did that and and got,
quite a bit of of formal instructing slowly
over time, became an instructor and started teaching.
Concealed carry classes, and and now I primarily
do
individual coaching as well for new shooters. So
I kinda got into the youtube game at
the same time I got into the instructing
(03:13):
game, and and it it learned learned some
things the hard way with both of those
and now I I do a lot of
helping other instructors get started on Youtube, because
that's something that if you're you can be
amazing at your craft of of teaching and
shooting and and helping others,
but video production and, connecting with people through
(03:33):
video and and that type of thing can
be challenging in itself. So that's that's kinda
what I do now.
Yeah. And we talked about that quite a
bit in the
Well, first episode you're on, And that's where...
Which brought us back to the day. And
we're gonna be talking about Mastermind.
Which can you tell us what is mastermind
(03:54):
because there's probably a lot of listeners out
there that think it's some kind of,
cult or something along those lines. And just
kinda give a give us what what mastermind
does.
Yeah. Absolutely. So, yeah, when you hear the
word mass,
you know, you may assume different things. Sometimes,
people will host mastermind groups, and they'll be
open to anybody and everybody and it's you
(04:16):
know, maybe it's a recorded video that is
just kinda here, hey, Watch this or listen
to this,
or maybe it's a you know, a short
class or a webinar or something like that.
But we what we do in our mastermind
is we we have a a time of
community every month,
and it's all firearms,
instructors or second amendment
(04:37):
advocates or somewhat... So everybody in there is
involved with firearms and helping others learn about
firearms and self defense. And what we do
is we get together once a month and
we talk about Youtube, and we talk about
our teaching, our training and how we're serving
our audience, and all of those
specific things that people have questions about
(04:59):
you know, what kind of gear should I
buy to to start Youtube. What should my
videos even be about, you know, how do
I outline my videos or script my videos
or structure my videos. How do I make
money on Youtube,
all of those those things like that we
talk about in the monthly mastermind, and then
we also have
a discord group where we're able to share
ideas and,
(05:21):
get feedback on thumbnails and videos and things
like that. So it's really a a close
community of of instructors and and 2 advocates
from all over the place coming together to
learn and grow
with content creation.
Mh. Yeah. And
I got
introduced to this, last month.
(05:41):
Was, I joined your Mastermind group.
And the 1 thing I found very
interesting. Is there's a lot of
lot of good people in there with a
lot of different experiences, which is
great to say it's not just, you know,
1 way
and or, you know, and that's the only
way to do it. A lot of people,
you know, some people have big following someone
had smaller following, but we're... But everybody was
(06:03):
there to help each other out about things.
When it comes to that kind of the
community, do you have to be a
big Youtuber to
You, go go along and join the mastermind?
First No. Not at all.
In fact, you know, we... We've had people
join before they've they've ever made a video
before they've ever pressed record,
(06:25):
and they just wanna join to to figure
things out.
And we have... You know, I I primarily
focus on Youtube within the mass your mind
because that's kind of what the the big
picture is about,
but a lot of instructors that are in
there also do, you know, Facebook video and
they do live shows that they post on
multiple different platforms
(06:45):
or they do, you know, Instagram reels or
they're on Tiktok.
A lot of times because of the way
Tiktok is with firearms, that's very briefly.
But, you know, we we have... And then
you of course, are are are the pod
ask guy. And so there's there's people that
post all types of different content.
But that's... I wanted to create something that
I didn't have in the beginning. And that
(07:06):
was a very open openly
second amendment friendly place to talk about the
content that I wanted to make. And so
that's what we do. You don't have to
be big. You don't even have to have
started anything. You could just have the idea
of a Youtube channel that you wanna make.
And it's it's a perfect community to be
in to learn.
(07:27):
Mh.
Yeah. Definitely,
like the community aspect of it, also like
the hand holding because as, we were talking
about beforehand.
This is not a a podcast.
I've got a face for radio as I've
been told many times. But at the same
time, I know a lot of my
topics or
(07:48):
or listeners and things like that might benefit
from me being able to go and do
some demonstrations on. And at the same time,
perfect example, topic this this month was affiliate
marketing.
There might be an opportunity there to where
I can go along and potentially
use affiliate marketing to help me
(08:08):
in my long term
retirement plans, You know, I'm planning not to
work until, you know, the day I die.
I wanna bill to go along and in
having a Youtube video that maybe people be
really interested on various different topics.
Yeah. You know, which I was sharing with
Well beforehand. There's there's a lot of different
topics that
(08:28):
I'd to be interested in, doing, you know,
outside of firearms even.
And that's that's where it's not necessarily focused
us on firearms,
but firearms also is 1 of those areas
where
you've got another rules. You gotta play within
the rules because you're on somebody else's platform.
So, you know Mh.
Youtube changes something or Facebook changes things,
(08:49):
you might get a strike. You might get
things
you know, done,
and you've gotta know how to avoid those.
Because Obviously, if you're doing great, you prop
draw more attention and if they find, you're
doing something wrong, then all of a sudden,
what looks like a great thing, and all
of becomes, you know, evaporates on the internet.
Yeah is, many many people know. Yeah. And
(09:10):
that happens to, you know, creators big and
small. But, like you said, the more attention
that you get,
perfect example of that was active self protection
who's, you know, of course, the biggest self
defense Youtube channel in the world,
you know, I watched their stuff every day
because they just have phenomenal content.
I've I've met,
John and and
all of them at the the conference and
(09:31):
their awesome people.
But they... All of a sudden I noticed
that, like, 4 days went by and they
hadn't posted a video, and I was, like,
this is weird, like, something's up. And sure
enough, they they did a community post at
the end of it, and they said, hey,
we got a strike for Youtube. Sure. We
had to take a break from content.
So... Yeah, That's that's definitely scary and it's
(09:51):
good to to have a community to kinda
say, okay. Do we do? Where are we
at? You know, we're how can we how
can we avoid this in the future? Because
like you said, unfortunately, with Youtube, it is
the place where everyone is coming for content,
but we are playing in somebody else's sandbox.
So we we have to follow the rules
in in some sense.
Yep. And,
(10:11):
yeah. And they can make the rules. They
can change the rules. They can do that
kind of stuff.
It's their house, and those... That's 1 of
the things that everybody's got to, realize. You're
more than
capable going along building your own. You know,
Youtube competitor if you want to. It's not
gonna be cheap, but, you're more than welcome
to do that, but, not to me, people
are gonna go alone, take
(10:31):
take things up on it. Well, hey, Well,
can you tell listeners, what are some of
the recent topics that you've had on on
the show?
Yeah. Yeah. Absolutely.
So a lot of of the ways that
we do topics are based on questions that
I get
you know, throughout the the different sessions that
we do or or throughout the week,
(10:52):
because sometimes you just need to go more
in depth. Right? Than just kinda answering a
question in in a, a group setting in
in a chat.
So we've done,
some of the recent ones have been, like,
creating a clear vision for viewers.
So this is specifically on your content and
your channel. How do we create
what your your channel looks like, what you're
(11:14):
channel feels like and the
you know, your your thumbnails, your about section,
your photo, everything. Like, what are you creating
for your viewers, what vision are you cast
for them to show them what your content
is about.
Another 1 that we did recently is mastering
video structure. So how do you structure each
video so that the audience knows,
(11:36):
you know, okay. The last time it was
3 points or 5 points and and they...
You know, he had this great thing at
the end where he kind of gave his,
you know, opinion on the product, who gave
a realistic view of the product or or
maybe it was at the end, you get
to see how he did on the drill.
Right? Or
you know, what the improvement was after the,
you know, the coaching session or whatever,
(11:57):
So we talked about video structure specifically? Okay.
Where do you put in sponsors? Where do
you put in affiliate links lead magnets? How
do you begin it? You know, how do
you do a hook? How do you form
that idea, how do you script?
And then how do you conclude? How do
you in and keep the viewer engaged throughout
the whole video.
And then like I said, like you had
already mentioned the 1 last week was on
(12:17):
affiliate links versus
sponsorships? And what's the difference? And and what
are some of the the drawbacks of each,
the challenges with each. And also the the
great things that can come from each. And
the the positive side of each and and
how those can be,
really a great source of income for your
Youtube channel. So we talk about everything from
(12:38):
you know, how to come up with video
topics, how to have content buckets to know
where you're gonna come up with those ideas
and how you're gonna serve your audience well.
To how to
you know, host a a live show. That
was another 1 that we did a a
couple months ago.
Laura Thor worse with Defenders Usa, led that
1 and she just talked about, you know,
(12:59):
how how do you post on multiple different
platforms? How do you have that software
to be able to do that and reach
so many different audiences? And then she also
talked about, how do you interview people? Right?
How do you prepare people for interviews and
get that
clear
structure
throughout the the video in order to keep
(13:19):
the audience engaged.
We talk about everything from the the before
getting everything ready for the video to all
the way through the production side.
And if somebody goes long and says, you
know, I wouldn't need to do that kind
of prep because I'm just really good thinking
of my feet.
I would challenge you, that might work for
a couple different topics.
(13:40):
But once you start going long and wanna
do it week after week or day after
day, mh. Knowing 1 John K. I mean,
he's got a staff
that... And he works hard on creating that
content to make sure that he set the
points that he wants to. Mh. He makes
sure there's no u oz, you know, maybe.
It's... It does an analysis, boom boom, and
(14:02):
that... That's where really... It it takes more
time and just get behind a microphone or
in front of a camera, talking for a
minute or 2, and then To if you're
gonna... If you're gonna do it, I mean,
if you wanna go along, make,
you know, Tiktok shorts, I guess you could,
you know, do whatever you want. But when
you're talking about firearms, you wanna make sure
people are getting the right message and that
(14:22):
you are
being safe,
demonstrating things properly,
in doing those types of things,
spending a little bit of time, you know,
even before we started this podcast,
we we spent what 05:10 minutes talking about
how the flow was gonna go just to
make sure that the podcast here sounds like
it's
(14:43):
professional. We could've have just jumped on, like,
hey, well, how's it going? And how's the
day going? And it would been sound great.
You know, like, 2 guys, sitting around, you
know, bar drinking.
But the same time, we also wanna get
to the content to make sure, hey, this
is what everybody's tuning in for, and that's
that's the part that we wanna make sure
both or all the all the parties are
on the same page. So, hey, when I
(15:03):
get to this point, I'm gonna do this.
And when we get to this point here's
topics that we're gonna get... We're gonna, you
know, talk about. You don't have to have
every word, but you do wanna go alone,
make sure you've got some topics you're also
gonna get to the point and it's like,
Okay. It's been 2 minutes and Yes. What
are we gonna talk about now for the
for the other, you know, 28 minutes of
a podcast. Yeah. Those those things those things
(15:24):
can happen?
Yeah. And even when you're doing a podcast
or show with multiple people, there can at
least, you know, even even though you prepare
some, there's at least a conversational flow. Right?
I don't know about you, but I don't
usually sit down and talk to myself for
5 minutes. So filming a video where where
it's just you and you're just talking to
an empty room with a camera. It's... It
(15:45):
feels weird. You gotta have some structure and
you gotta really be prepared for what you
wanna,
convey to your audience and how you can
help them. Mh. Yeah. I know Andrew Bran,
people blow self defense.
He does a lot of those. You know,
he's speaking right to the camera.
But yeah. Same time, I'm sure he writes
down a few things real fast that he
wants to make sure he covers in us,
(16:06):
and it might be just, you know, 10
different 10 words, but he knows, okay, I'm
gonna start here, do this to this, boom,
and be done.
And that says 2 minute video. But that's
a lot differently going along and interviewing somebody
or going along and having a, you know,
coherent conversation with people because you wanna make
sure it's... People can follow. That's a definite
big 1 for.
(16:28):
Absolutely.
Well, what are some of the
Besides having the community, what are some of
the other benefits that you get from
from from them being part of a master
run?
Yeah. Yeah. Like I said, I I wanted
to create something that I didn't have in
the beginning, and that is a a place
to learn within
(16:48):
the
self defense and firearms world. Right?
When I joined some some Youtube mastermind in
the beginning,
I won't say that they were all hostile
because they weren't... I... I've made some great
friends that are Youtubers that have nothing to
do with guns. They're very neutral. They They
don't care at all,
but they... They're not in that world. And
(17:10):
so I've learned a lot from them on
the Youtube side because, you know, our our
channels
can can grow at the same time and
we can talk about the different things that
we're trying.
But when it comes to, like, educating an
audience on firearms and self defense.
They don't get it. Right? Like, they don't
get, you know, we're we're seeing this kind
of the crazy people. Right? We're the ones
that carry guns every day and wanna be
(17:32):
prepared to protect ourselves and our families. And
so, if you're outside of that self defense
community,
it's hard to understand why,
Youtube firearms policies are challenging
or why you have to be careful with
what you say or show with certain things
or or just who your audience is. Right?
Because you know, I have a good friend
who has a a marvel Youtube channel. I'm
(17:53):
a huge marvel fan. But the audience that
he has in that kind of entertainment space
is very different than the audience that I
have in in learning about firearms and wanting
to get into concealed carry and self defense.
So I think that's the biggest thing that
that I wanted to create with the mastermind
was I want you to be able to
(18:14):
come and talk about, like,
exactly what you want your content to be
about who you want your audience to be
about and know that it's going to be
a
second amendment friendly firearms friendly place where we
not only can be open with 1 another
and not be afraid of being judged for
for being a a firearms person or an
(18:35):
instructor,
but rather have that community together where
we're able to bounce ideas off of each
other, and we're like, oh, I get that.
Right? Like, Shelley and Brian Hill for instance.
Like, I love them. Got so much respect
for them.
Phenomenal people, and we have a lot in
common as far as our values and our
students and that kind of thing. But Brian's
(18:57):
been doing this 20, 30 years longer than
I have. Right? So the people that he
trains and the people that learn from him
are are people like me or are people
way above me that are still learning from
Brian. Right? I'm I'm teaching people, like, don't
buy this h because it's unsafe. Right? Like,
that's a very different audiences.
But at the same time, we can learn
(19:18):
so much from 1 another and just say,
like, oh, I've watched your content, and I
see that this is who you're trying to
reach. Where this is the information that I'm
getting from your channel. So just all of
us being that in that instructor in in
into a world
really helps us grow and and improve our
channels.
Well, and I think, you know,
(19:38):
Ryan and Shelly are a really good example.
They've got a ton of experience
and you can look at it and say,
okay, you know, this, you know, your terminology
when you talk about this or how you're
showing this, you know, doesn't work. Mh. But
then you flip it around the other way,
you can go along and say, okay, Shelley
and Brian. When you make a video,
you're doing this and this, which, you know,
(20:00):
it doesn't allow the user to see what
you're doing very easily or how you structure
it, which Yeah. Got the technical part of
it, which is okay, you know, the guns
and the H and, you know, the training.
And then you got... Then you got the
other side of it, which is, okay. How
do you produce something that is
coherent content that people wanna listen to and
(20:22):
that's where
I don't know exactly what what his Statistics
are, but last time I looked it was
something, like, 90 percent of the podcast podcasts
or Youtube channels
default like after 10 videos or before they
get to 10 videos. Yeah. And when you
go along and think about that, a lot
of is because they couldn't get any traction.
Well,
probably a lot of that comes down to
(20:42):
people are
doing these things, not structuring it, and people
are like, yeah, good title, like it, but
I'm bored to death. Listening Great because you
you talk for 3 hours. And Right. You
know, that's just way too much content for
for for 1 video 1 podcast, those those
type. Yeah. And like you said, you can
have, you know, instructors. You you can have
(21:04):
people that know how to structure a video.
And know how to make amazing quality content,
and they cannot not know anything about instructing
people or not know that they're giving bad
advice about guns or about concealed carry. Right?
Like, there's tons of videos on host of
reviews that maybe really good quality videos.
They're steering people wrong. Right? Or they're unsafe
(21:24):
h where they're, you know, whatever they're promoting
is not good. And then like you said,
you could have people that are in rat
instructors incredible in the classroom, great coaching, and
they're like, I've never made a thumbnail before.
Like, I've I've never you know, recorded a
video and uploaded it on online. Like, it's
just a totally different world. And so it's
it's balancing both of those things as what
(21:46):
can we each bring to the table as
instructors.
And also what can we bring to the
table as content creators and youtubers? And how
can we help 1 another? Because Somebody may
be really good at editing videos and have
great tips on that.
Somebody may do great short form content. They
may have really mastered Youtube shorts
(22:06):
and be able to bring that to the
table and help others with that. Or, you
know, somebody like Laura Thor is incredible at
live shows. And so she's able to say,
okay. Here's how you do that really well.
Here's how you can structure it.
So that's the the greatest part about learning
together is you can be a complete beginner
at everything and and and still get value
(22:26):
for each individual person in the group and
not even know what value you're bringing, but
everybody that's there brings value to the group.
Mh. Yeah. I think the networking
hit ability because it's like he said everybody
brings value to the group at different levels
for because even if I'm not a big
Youtuber, I can look at a Youtube video
and tell you okay. That's interesting to me
(22:47):
That's not interested, and we can dig down
a little bit deeper, you know, why Why
is why is video a, interesting what?
Why is video b not interesting for you?
Sure.
Yeah.
Yeah. And and, you know, you you have
already just in in the call that you
were on, this week brought a lot to
the table with affiliate marketing. Right? And and
we think you know, when you're in the
(23:08):
the production side of content creation, there are
things that you just know. Right? You know
what a lead Magnet is. You know what
an email list You know what affiliate marketing
is. But think about when you learn that.
Like, when you don't know that, you're like,
I just don't know it. Right? You don't
know what you don't know. And so having
people that are able to say, well, here's
here's how I've gone about doing it in
(23:30):
my show or here's what's worked for me.
That's that's really valuable for sure.
Mh. Definitely.
What's time commitment doing this because I'm sure
there's people out there saying, wow, I'd really
like to get in the video or like
to get some you know, tap into some
people in this community, but
what is the time commitment?
Yeah. So
it's it's the only time that we meet
(23:51):
live is that once a month call, and
it's for about an hour once a month.
We get together and we meet
and and then as far as the,
discord community and conversation, that's just whenever you
wanna get on there. There's never a... You
know, you're required to get on at this
time or we're all going live at this
time or anything like that. And if something
(24:11):
happens, and you're, like hey, guys. Like, I've
got something going on. I can't make the
mastermind this month. I can't make the call,
then we record that and we... We send
it to everybody as well. So even if
you're not able to attend, which happens sometimes,
then you're still able to get a... The
video version of,
what we talked about and, you know, you
(24:31):
have the the Powerpoint and everything if we
use that going through a session. And so
really, it's only 1 hour a month that
you're committing to to being a part of
it, for sure. Mh. Yeah. And definitely from
the 1 mastermind I've been in, It's got
my interest on the Youtube side. Now I
can go along and find some time. I
(24:51):
might actually try to
reduce some content.
Yeah. We'll have to... We'll have to say
it's got got me going.
What's the cost
around doing doing mastermind because you're you're obviously
spending your time,
other... You know, you've got you know, overhead
different things like, what's a cost for somebody?
Yeah. So for for Mastermind in general, again,
(25:12):
this is 1 of those things that what
you get what you pay for a lot
of the times. Right? Sometimes mastermind can be
literally tens of thousands of dollars to be
a part of. Right?
But ours is 30 dollars a month because
I know that, you know, a lot of
people in the
in the the mastermind group are either full
time and doctors where they've got another full
(25:33):
time job, and they're trying to
you know, do,
firearms. They're trying to pursue their own education.
They're trying to in truck some and they're
trying to create content. Right? So I don't
want anybody to feel like, okay. If I'm
gonna start out on Youtube, I'm gonna have
to I'm I'm wanna join this mastermind community,
and I wanna, you know, I'm gonna have
to pay a thousand dollars a month we're,
(25:54):
you know, 200 dollars a month or whatever.
I don't I don't want that to be
a hindrance of I can't afford to start
it. Right? Because it's already a time commitment
to start making content. So I wanted the
group to be 4 beginners, and so that's
why I've priced it so low at 30
dollars a month because I I want people
to be able to say, you know what?
I might not make anything
(26:14):
from, you know, making content for the first
month or 2 or 3 or whatever.
But I wanna give this a try, and
I wanna have a community while I'm giving
it a try.
Because like I said, I didn't have that
in the beginning. I I was starting to
record videos thinking, I literally don't know how
to make a thumbnail I don't know where
the description goes. Right? I don't know how
to make money at this.
(26:35):
And so I want people to have that
community from the beginning.
As they're recording their first video or sometimes
even before they're recording their first video to
build that confidence and learn those skills. In
order to start Youtube?
Mh. Yes. I completely understand.
So somebody listening on here, how did I
(26:55):
join or or get get started with us?
Yeah. So you can just email me at
my email address is Work protection training at
gmail dot com.
So you can just send me an email
and say, hey, Will, wanted some information on
the mastermind or thinking about joining the mastermind.
(27:16):
And I'll be glad to give you any
information,
answer any questions that you have. And, basically,
my requirements for it are, again, you you
have to just wanna be you have to
be committed to
starting a Youtube channel, and, you know, make
make every effort that you can to be
at the the monthly meetings. But like I
said, if you miss 1 or 2, if
you've got other stuff going on, I totally
(27:37):
get that. We record it for that reason.
But I Just... I want people that are
in the 2 community. So whether you're instructor,
whether you're
thinking about instructing, I actually found your your
podcast, Rob, before I was an structure just
because I was kind of interested in the
instructor world.
But, yeah, As long as you are your
(27:58):
channel is related to guns, I don't care
if it's about concealed carrier if it's about
precision rifle shooting or if it's about hunting
or, you know, cowboy action shooting, whatever it
may be.
I want you to be a part of
the community where you're able to to learn
and grow with other people that are that
are all about
helping other people learn more about safe firearms
(28:19):
handling and and operation.
Yep. Def definitely and
since we're such a, rare
bird when it comes to a lot of
you know,
lot of rules when it comes to, you
know, social media when it comes to guns.
It's nice to be in a in a
community to where you can least bounce things
over and say, hey, how do we you
get around this issue? Or how do you
(28:39):
get around that issue? It's a it's it's
a challenge. And ever since Yeah social media
is really taken off?
I can tell you.
And I've said it many times on the
podcast. It's it's a real challenge to try
to advertise to try to go along and
put content out there that somebody doesn't flag
to say, hey, it's about guns. So it's
like, yeah. It's a concealed carry class. What
(29:00):
do did you I think it was gonna
be about
Yeah. Yeah. Absolutely. We're we're definitely
the the odd ball out when it comes
to the creative world. Right?
So much of social media and content creation
is
is so art driven. And so because of
that, there's there's always gonna be kind of
(29:20):
a a political element of that. Right. There's
always gonna be certain corporations that are involved
that like or don't like certain things.
And you have to be careful of those
because because, like you said, your your content
can disappear real quick.
Mh.
Yep. Definitely. And
Again, that's... I I find the value and
be able to bounce around and say, hey,
you know, how do I get this done
(29:42):
or how Act done or Like, in they
affiliate it marketing. I thought it was really
interesting lot of the tips and tricks I've
taken from this podcast. I was able to
relay and pass on to people because as
much as it might be second nature to
the people listening to this podcast.
Guess what... There's new instructors out there that
don't know all the different ways of, you
know, make making a dollar when it comes
(30:02):
to, you know, those affiliate links and doing
different things like that. So it's,
It's 1 of those things where
you can take it for granted f,
if you've been around for a while, but
think about the new person and how they
could definitely take advantage of,
being able being able to, your expertise. And
then, again, they're bringing a certain level expertise.
(30:23):
A look at something and say, hey.
For somebody in my demographic, I don't
identify with a, you know, with an ad
like that or
identify with, you know, how you are binding
guns, and that's where again. If you're gonna
be a successful
instructor trainer.
You've gotta be able to reach not only
the Demographic that love guns, you wanna reach
(30:43):
demographic
that are,
you know, gun
agnostic as well as people like that are
gun ignorant. About things. You know, the people
that are anti gun, you probably aren't gonna
reach them, but those other groups, you need
to have a way of approaching them as
besides going alone, saying, hey, You know, it's...
Got a 44 magnum the most powerful handgun
(31:04):
in the world. You know, that's not gonna
win over those people that are not big,
you know, pro gun people. Yeah. Yeah. Absolutely.
And and there is, you know, I hate
to put it like this, but there's a
lot of correction that that needs to be
done and is being done in the gun
community. Right?
And I think that there's been a huge
(31:24):
shift, and Brian Hill talked about this in
in a class that I took with him
last year, but there's been huge shifts that
have been phenomenal. Like he said, when I
first started instructing,
like, no no 1 had AAA
medical plan or a trauma kit on the
range. It just wasn't something that people talked
about. And he said now every single range
that I go to to teach a class,
(31:46):
They've not only got a trauma kit there,
but almost every student has a trauma kit
in in more advanced classes. Mh. And then
they have a an advanced medical plan of
you know, how to get someone out if
they're injured where the closest hospital is all
those things. And so things like that need
to be changed. They need to be talked
about
and and, you know, like, like, we talked
about before? Safe h? What type of h
(32:08):
to buy,
you know, how to do things safely,
what other
items you need to carry like a trauma
kit like Oc spray, things like that that
that like you said, you're always gonna have
those people that are like, well, I've got
a gun on me. You know, in my
uncle uncles... My uncle Mike's
soc Sack. Right? So I'm feel it for
any problem. And so I think that there
(32:29):
is a huge need for education to be
done, and and it's those exact people that
are not gonna pay for classes because they
think they know everything.
That they may not pay for a class,
but they they will click on a Youtube
video
to gain some more information. And so getting
that information out as instructors as to advocates
(32:49):
is so crucial.
And
1 of big advantages if you can reach
them with a
Youtube video Youtube short.
Maybe they might see the advantage of come
into 1 of year classes. So again, it's
it's 1 of those to where
you can do a
video now that
maybe only has a few views, but all
(33:10):
of a sudden, you know, 6 months down
the road. If you've picked up 1 or
2 people,
in your class because they like how you
describe it. They like how you you're you're
teaching. That's a big win.
I'll go Kudos to Brian Hill. He does
a lot of videos.
Mh for free, basically.
But, you know, he does good videos, shorts,
and those turn... You know, allow people to
(33:31):
see what his teaching sounds like. And I
know that's turned into, you know, additional students
form, which as, you know, we've talked about
this before on the podcast.
An extra button in the seat is, you
know, money in your pocket And then which
you... Way you gotta look at it If
you're... If you've got 2 people in class
a, maybe you're breaking even, but if you
can get 4, 5, 06:10 people in class,
that's that's when you're, you know, making money,
(33:53):
and you can see instructing is being a
long term,
business or hobby for you. Yeah. Yeah. And
the awesome... Like, how awesome for your students
to be able to experience your teaching style
and see who you are before they come
to class. Right?
And I make videos specifically answering questions that
I get from students? Like, I have a
video on specifically, what do I bring to
(34:14):
my first handgun class? Because I want to
not only be able to email them when
they ask that question and say, well, here's
a list or here's some good things to
have on hand. But Actually be able to
send them a video and say, hey, I
already broke all this down for you and
and gave you all the information that you
need. Here's this video.
So being able to answer questions like that
is is great for your customers.
(34:36):
And I've I've been
It's it's blown me away honestly,
having people in my class that will ask
questions
and their questions start with. I saw your
Youtube video on this. So I wanted to
ask about that. Right? It's so cool because
it's like, wait. Like, you know, you you...
We get so caught up in numbers like,
you know, this 1 has 50 views or
this 1 has you know, 5000 views or
(34:58):
this 1 only has a hundred and 20
views or whatever.
And we forget, like, wait, That's a person.
And that's a person that needed that
information. And sometimes like you said, they come
to your class because you answered that question,
which is... It's pretty humbling.
Yeah. For person time somebody told me they
listened to my podcast and they found value,
you know, and what we were talking about.
It's 1 of the things were, like, wow.
(35:19):
I'm actually doing something worthwhile. And that sounds
That sounds, you know,
kind of self serving, but at the same
time, I have no idea who's listening to
this podcast.
When somebody comes up and, tells me that
I deeply appreciate it. And allows me to
know that I'm making a difference in the
world of instructing.
Yeah. That's awesome. It's awesome.
(35:41):
Well, hey, Well, we've been asking all our
season 7 people special question, and that is
What do you do with for your mental
health every day?
Yeah. Absolutely. That's a great question.
And I do
2 things every single day, that I'll mention.
And it's how I start every day. And
the first is that when I get up,
(36:01):
the first thing I do is I sit
down with my book coffee, and I have
my time along with God. And that's my
time before I get on my phone before
I check my email before I tech check
Youtube stats, anything like that. I sit down
and I read the word and I pray,
and I talked to him about what's going
on in my life. And then the second
thing that I do immediately after that is
I write a letter to my wife.
And sometimes it's couple paragraphs. Sometimes it's a
(36:24):
couple sentences. But it's always something to tell
her what she means to me, how much
I appreciate what she does.
And those 2 things set my day in
the right direction. Right? Because everything else is
is secondary to that. Even my kids are
secondary to My job is secondary to that.
My my audience is secondary to that. So
that's how I start every day with God
(36:44):
and then writing a letter to her
that really helps get my head on straight
and moving in the right direction.
Mh. Yep. By those
that's very good because
it's easy for us to take... And take,
our spouses for granted.
And
yeah, that's good. I don't do that, but
(37:06):
maybe I should. I but
I I could... I sure that might shock
my wife if I do that tomorrow morning
to her. But See.
Definitely a good thing to start. Oh, 0,
well, we're compete... Work the instructors find more
information about the mastermind and work
protection training. Yeah. Absolutely. So my website is
(37:28):
just word protection dot com. Now, and my
email is word protection training at gmail mail
dot com.
So like I said, any questions that you
have about the mastermind,
I do have kind of a a
vetting process of just send me an email.
I wanna get to know you. I'll send
you a questionnaire to just kinda get to
know where you are, what you're interested in
(37:50):
and and, you know, what you what you
wanna gain out of it. But anybody that's
that's interested in really growing and and,
making good content to help others definitely send
me an email. I'd love to hear from
you.
Super well, again, will, thank you for your
time tonight, and thank you for sharing. Yeah.
Thanks for having me Rob.
(38:10):
That's a wrap this episode. I hope you
found the information informative that Will and I
had talked about and maybe reach out to
the well to see if you wanted to
wanna join his mastermind.
And I'll always go to share information, especially
among instructors to make things better for everybody.
Searching for more information, other businesses or other
podcasts that Will was on, you can go
to WWW
(38:31):
dot 5 trainer
dot com and search
for the topic or the person you wanna
find more about in the upper right hand
corner. Give have questions for me or suggestions
on guests to have email me at f
ftp p at concealed carrie dot com.
Member visits our sponsor especially 5 Trainers Association
at Fta protect dot com to learn more
(38:54):
about their start coverage offer and their competitive
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All certified instructions apply for Fda coverage.
And remember, for listening to this podcast podcasts,
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And most importantly,
Every fire instructor America dedicate, time and energy,
(39:16):
intimate gun owners more knowledgeable well.
Stay safe out there, everyone.
Can concealed care Inc and can concealed carey
dot com strive to share helpful information and
education about gun related topics, train tips and
other things that may potentially have legal implications
for listeners. The information contained in this podcast
is attended in good faith, but it is
important to understand that laws vary from place
to place, and we encourage listeners to seek
local legal advice to understand laws that apply
(39:37):
to them. Nothing this podcast should be mis
misinterpreted as legal advice or cancel.
Whoop season 7 episode 20 of the 5
trainer podcast published on 07/16/2024.
This episode talking with Will Work man about
a mastermind project. He's setting
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Load up for another exciting episode the farm
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We bring this podcast support the industry, the
(01:24):
second amendment,
And most importantly, every fire instructor America that
dedicate time and energy into making gun owners
more knowledgeable.
Today, we're joined by Will Work man from
Work member protection training. Welcome well to the
podcast, and thank you for taking time today.
Absolutely Rob. Thanks for having me. No problem.
Well, for those listeners who might not have
listened to your original podcast when we talked
(01:46):
about Youtube,
you want your listeners a little bit about
who will work man is and what's your
background in the farm training industry? Sure. Absolutely.
So my business is Work protection training.
I've been instructing for a couple years now.
And,
started kinda dabbling in Youtube at the same
time when I started dabbling and instructing. So
(02:10):
I had a lot of people at my
church coming to me and just kinda saying,
you know, what kind of h should I
get? What where should I go for my
concealed carry class? What got a gun should
I buy for concealed carry? And so I
was answering all these questions, and I was
taking several of them to the range to
try out some of my guns and just
kind of get more comfortable and
So as I I started thinking about that.
(02:30):
I thought, you know, I kinda like to
just teach some classes because I was sending
all these people to concealed carry classes that
were okay. They did their job, but there
were a lot of things that I would
have done differently.
And then I was answering all of these
simple questions for these beginner level shooter, So
I thought, you know, Why don't why don't
I just start making some Youtube videos
on, you know, what type of h to
(02:52):
buy and what type of concealed carry to
get And so did that and and got,
quite a bit of of formal instructing slowly
over time, became an instructor and started teaching.
Concealed carry classes, and and now I primarily
do
individual coaching as well for new shooters. So
I kinda got into the youtube game at
the same time I got into the instructing
(03:13):
game, and and it it learned learned some
things the hard way with both of those
and now I I do a lot of
helping other instructors get started on Youtube, because
that's something that if you're you can be
amazing at your craft of of teaching and
shooting and and helping others,
but video production and, connecting with people through
(03:33):
video and and that type of thing can
be challenging in itself. So that's that's kinda
what I do now.
Yeah. And we talked about that quite a
bit in the
Well, first episode you're on, And that's where...
Which brought us back to the day. And
we're gonna be talking about Mastermind.
Which can you tell us what is mastermind
(03:54):
because there's probably a lot of listeners out
there that think it's some kind of,
cult or something along those lines. And just
kinda give a give us what what mastermind
does.
Yeah. Absolutely. So, yeah, when you hear the
word mass,
you know, you may assume different things. Sometimes,
people will host mastermind groups, and they'll be
open to anybody and everybody and it's you
(04:16):
know, maybe it's a recorded video that is
just kinda here, hey, Watch this or listen
to this,
or maybe it's a you know, a short
class or a webinar or something like that.
But we what we do in our mastermind
is we we have a a time of
community every month,
and it's all firearms,
instructors or second amendment
(04:37):
advocates or somewhat... So everybody in there is
involved with firearms and helping others learn about
firearms and self defense. And what we do
is we get together once a month and
we talk about Youtube, and we talk about
our teaching, our training and how we're serving
our audience, and all of those
specific things that people have questions about
(04:59):
you know, what kind of gear should I
buy to to start Youtube. What should my
videos even be about, you know, how do
I outline my videos or script my videos
or structure my videos. How do I make
money on Youtube,
all of those those things like that we
talk about in the monthly mastermind, and then
we also have
a discord group where we're able to share
ideas and,
(05:21):
get feedback on thumbnails and videos and things
like that. So it's really a a close
community of of instructors and and 2 advocates
from all over the place coming together to
learn and grow
with content creation.
Mh. Yeah. And
I got
introduced to this, last month.
(05:41):
Was, I joined your Mastermind group.
And the 1 thing I found very
interesting. Is there's a lot of
lot of good people in there with a
lot of different experiences, which is
great to say it's not just, you know,
1 way
and or, you know, and that's the only
way to do it. A lot of people,
you know, some people have big following someone
had smaller following, but we're... But everybody was
(06:03):
there to help each other out about things.
When it comes to that kind of the
community, do you have to be a
big Youtuber to
You, go go along and join the mastermind?
First No. Not at all.
In fact, you know, we... We've had people
join before they've they've ever made a video
before they've ever pressed record,
(06:25):
and they just wanna join to to figure
things out.
And we have... You know, I I primarily
focus on Youtube within the mass your mind
because that's kind of what the the big
picture is about,
but a lot of instructors that are in
there also do, you know, Facebook video and
they do live shows that they post on
multiple different platforms
(06:45):
or they do, you know, Instagram reels or
they're on Tiktok.
A lot of times because of the way
Tiktok is with firearms, that's very briefly.
But, you know, we we have... And then
you of course, are are are the pod
ask guy. And so there's there's people that
post all types of different content.
But that's... I wanted to create something that
I didn't have in the beginning. And that
(07:06):
was a very open openly
second amendment friendly place to talk about the
content that I wanted to make. And so
that's what we do. You don't have to
be big. You don't even have to have
started anything. You could just have the idea
of a Youtube channel that you wanna make.
And it's it's a perfect community to be
in to learn.
(07:27):
Mh.
Yeah. Definitely,
like the community aspect of it, also like
the hand holding because as, we were talking
about beforehand.
This is not a a podcast.
I've got a face for radio as I've
been told many times. But at the same
time, I know a lot of my
topics or
(07:48):
or listeners and things like that might benefit
from me being able to go and do
some demonstrations on. And at the same time,
perfect example, topic this this month was affiliate
marketing.
There might be an opportunity there to where
I can go along and potentially
use affiliate marketing to help me
(08:08):
in my long term
retirement plans, You know, I'm planning not to
work until, you know, the day I die.
I wanna bill to go along and in
having a Youtube video that maybe people be
really interested on various different topics.
Yeah. You know, which I was sharing with
Well beforehand. There's there's a lot of different
topics that
(08:28):
I'd to be interested in, doing, you know,
outside of firearms even.
And that's that's where it's not necessarily focused
us on firearms,
but firearms also is 1 of those areas
where
you've got another rules. You gotta play within
the rules because you're on somebody else's platform.
So, you know Mh.
Youtube changes something or Facebook changes things,
(08:49):
you might get a strike. You might get
things
you know, done,
and you've gotta know how to avoid those.
Because Obviously, if you're doing great, you prop
draw more attention and if they find, you're
doing something wrong, then all of a sudden,
what looks like a great thing, and all
of becomes, you know, evaporates on the internet.
Yeah is, many many people know. Yeah. And
(09:10):
that happens to, you know, creators big and
small. But, like you said, the more attention
that you get,
perfect example of that was active self protection
who's, you know, of course, the biggest self
defense Youtube channel in the world,
you know, I watched their stuff every day
because they just have phenomenal content.
I've I've met,
John and and
all of them at the the conference and
(09:31):
their awesome people.
But they... All of a sudden I noticed
that, like, 4 days went by and they
hadn't posted a video, and I was, like,
this is weird, like, something's up. And sure
enough, they they did a community post at
the end of it, and they said, hey,
we got a strike for Youtube. Sure. We
had to take a break from content.
So... Yeah, That's that's definitely scary and it's
(09:51):
good to to have a community to kinda
say, okay. Do we do? Where are we
at? You know, we're how can we how
can we avoid this in the future? Because
like you said, unfortunately, with Youtube, it is
the place where everyone is coming for content,
but we are playing in somebody else's sandbox.
So we we have to follow the rules
in in some sense.
Yep. And,
(10:11):
yeah. And they can make the rules. They
can change the rules. They can do that
kind of stuff.
It's their house, and those... That's 1 of
the things that everybody's got to, realize. You're
more than
capable going along building your own. You know,
Youtube competitor if you want to. It's not
gonna be cheap, but, you're more than welcome
to do that, but, not to me, people
are gonna go alone, take
(10:31):
take things up on it. Well, hey, Well,
can you tell listeners, what are some of
the recent topics that you've had on on
the show?
Yeah. Yeah. Absolutely.
So a lot of of the ways that
we do topics are based on questions that
I get
you know, throughout the the different sessions that
we do or or throughout the week,
(10:52):
because sometimes you just need to go more
in depth. Right? Than just kinda answering a
question in in a, a group setting in
in a chat.
So we've done,
some of the recent ones have been, like,
creating a clear vision for viewers.
So this is specifically on your content and
your channel. How do we create
what your your channel looks like, what you're
(11:14):
channel feels like and the
you know, your your thumbnails, your about section,
your photo, everything. Like, what are you creating
for your viewers, what vision are you cast
for them to show them what your content
is about.
Another 1 that we did recently is mastering
video structure. So how do you structure each
video so that the audience knows,
(11:36):
you know, okay. The last time it was
3 points or 5 points and and they...
You know, he had this great thing at
the end where he kind of gave his,
you know, opinion on the product, who gave
a realistic view of the product or or
maybe it was at the end, you get
to see how he did on the drill.
Right? Or
you know, what the improvement was after the,
you know, the coaching session or whatever,
(11:57):
So we talked about video structure specifically? Okay.
Where do you put in sponsors? Where do
you put in affiliate links lead magnets? How
do you begin it? You know, how do
you do a hook? How do you form
that idea, how do you script?
And then how do you conclude? How do
you in and keep the viewer engaged throughout
the whole video.
And then like I said, like you had
already mentioned the 1 last week was on
(12:17):
affiliate links versus
sponsorships? And what's the difference? And and what
are some of the the drawbacks of each,
the challenges with each. And also the the
great things that can come from each. And
the the positive side of each and and
how those can be,
really a great source of income for your
Youtube channel. So we talk about everything from
(12:38):
you know, how to come up with video
topics, how to have content buckets to know
where you're gonna come up with those ideas
and how you're gonna serve your audience well.
To how to
you know, host a a live show. That
was another 1 that we did a a
couple months ago.
Laura Thor worse with Defenders Usa, led that
1 and she just talked about, you know,
(12:59):
how how do you post on multiple different
platforms? How do you have that software
to be able to do that and reach
so many different audiences? And then she also
talked about, how do you interview people? Right?
How do you prepare people for interviews and
get that
clear
structure
throughout the the video in order to keep
(13:19):
the audience engaged.
We talk about everything from the the before
getting everything ready for the video to all
the way through the production side.
And if somebody goes long and says, you
know, I wouldn't need to do that kind
of prep because I'm just really good thinking
of my feet.
I would challenge you, that might work for
a couple different topics.
(13:40):
But once you start going long and wanna
do it week after week or day after
day, mh. Knowing 1 John K. I mean,
he's got a staff
that... And he works hard on creating that
content to make sure that he set the
points that he wants to. Mh. He makes
sure there's no u oz, you know, maybe.
It's... It does an analysis, boom boom, and
(14:02):
that... That's where really... It it takes more
time and just get behind a microphone or
in front of a camera, talking for a
minute or 2, and then To if you're
gonna... If you're gonna do it, I mean,
if you wanna go along, make,
you know, Tiktok shorts, I guess you could,
you know, do whatever you want. But when
you're talking about firearms, you wanna make sure
people are getting the right message and that
(14:22):
you are
being safe,
demonstrating things properly,
in doing those types of things,
spending a little bit of time, you know,
even before we started this podcast,
we we spent what 05:10 minutes talking about
how the flow was gonna go just to
make sure that the podcast here sounds like
it's
(14:43):
professional. We could've have just jumped on, like,
hey, well, how's it going? And how's the
day going? And it would been sound great.
You know, like, 2 guys, sitting around, you
know, bar drinking.
But the same time, we also wanna get
to the content to make sure, hey, this
is what everybody's tuning in for, and that's
that's the part that we wanna make sure
both or all the all the parties are
on the same page. So, hey, when I
(15:03):
get to this point, I'm gonna do this.
And when we get to this point here's
topics that we're gonna get... We're gonna, you
know, talk about. You don't have to have
every word, but you do wanna go alone,
make sure you've got some topics you're also
gonna get to the point and it's like,
Okay. It's been 2 minutes and Yes. What
are we gonna talk about now for the
for the other, you know, 28 minutes of
a podcast. Yeah. Those those things those things
(15:24):
can happen?
Yeah. And even when you're doing a podcast
or show with multiple people, there can at
least, you know, even even though you prepare
some, there's at least a conversational flow. Right?
I don't know about you, but I don't
usually sit down and talk to myself for
5 minutes. So filming a video where where
it's just you and you're just talking to
an empty room with a camera. It's... It
(15:45):
feels weird. You gotta have some structure and
you gotta really be prepared for what you
wanna,
convey to your audience and how you can
help them. Mh. Yeah. I know Andrew Bran,
people blow self defense.
He does a lot of those. You know,
he's speaking right to the camera.
But yeah. Same time, I'm sure he writes
down a few things real fast that he
wants to make sure he covers in us,
(16:06):
and it might be just, you know, 10
different 10 words, but he knows, okay, I'm
gonna start here, do this to this, boom,
and be done.
And that says 2 minute video. But that's
a lot differently going along and interviewing somebody
or going along and having a, you know,
coherent conversation with people because you wanna make
sure it's... People can follow. That's a definite
big 1 for.
(16:28):
Absolutely.
Well, what are some of the
Besides having the community, what are some of
the other benefits that you get from
from from them being part of a master
run?
Yeah. Yeah. Like I said, I I wanted
to create something that I didn't have in
the beginning, and that is a a place
to learn within
(16:48):
the
self defense and firearms world. Right?
When I joined some some Youtube mastermind in
the beginning,
I won't say that they were all hostile
because they weren't... I... I've made some great
friends that are Youtubers that have nothing to
do with guns. They're very neutral. They They
don't care at all,
but they... They're not in that world. And
(17:10):
so I've learned a lot from them on
the Youtube side because, you know, our our
channels
can can grow at the same time and
we can talk about the different things that
we're trying.
But when it comes to, like, educating an
audience on firearms and self defense.
They don't get it. Right? Like, they don't
get, you know, we're we're seeing this kind
of the crazy people. Right? We're the ones
that carry guns every day and wanna be
(17:32):
prepared to protect ourselves and our families. And
so, if you're outside of that self defense
community,
it's hard to understand why,
Youtube firearms policies are challenging
or why you have to be careful with
what you say or show with certain things
or or just who your audience is. Right?
Because you know, I have a good friend
who has a a marvel Youtube channel. I'm
(17:53):
a huge marvel fan. But the audience that
he has in that kind of entertainment space
is very different than the audience that I
have in in learning about firearms and wanting
to get into concealed carry and self defense.
So I think that's the biggest thing that
that I wanted to create with the mastermind
was I want you to be able to
(18:14):
come and talk about, like,
exactly what you want your content to be
about who you want your audience to be
about and know that it's going to be
a
second amendment friendly firearms friendly place where we
not only can be open with 1 another
and not be afraid of being judged for
for being a a firearms person or an
(18:35):
instructor,
but rather have that community together where
we're able to bounce ideas off of each
other, and we're like, oh, I get that.
Right? Like, Shelley and Brian Hill for instance.
Like, I love them. Got so much respect
for them.
Phenomenal people, and we have a lot in
common as far as our values and our
students and that kind of thing. But Brian's
(18:57):
been doing this 20, 30 years longer than
I have. Right? So the people that he
trains and the people that learn from him
are are people like me or are people
way above me that are still learning from
Brian. Right? I'm I'm teaching people, like, don't
buy this h because it's unsafe. Right? Like,
that's a very different audiences.
But at the same time, we can learn
(19:18):
so much from 1 another and just say,
like, oh, I've watched your content, and I
see that this is who you're trying to
reach. Where this is the information that I'm
getting from your channel. So just all of
us being that in that instructor in in
into a world
really helps us grow and and improve our
channels.
Well, and I think, you know,
(19:38):
Ryan and Shelly are a really good example.
They've got a ton of experience
and you can look at it and say,
okay, you know, this, you know, your terminology
when you talk about this or how you're
showing this, you know, doesn't work. Mh. But
then you flip it around the other way,
you can go along and say, okay, Shelley
and Brian. When you make a video,
you're doing this and this, which, you know,
(20:00):
it doesn't allow the user to see what
you're doing very easily or how you structure
it, which Yeah. Got the technical part of
it, which is okay, you know, the guns
and the H and, you know, the training.
And then you got... Then you got the
other side of it, which is, okay. How
do you produce something that is
coherent content that people wanna listen to and
(20:22):
that's where
I don't know exactly what what his Statistics
are, but last time I looked it was
something, like, 90 percent of the podcast podcasts
or Youtube channels
default like after 10 videos or before they
get to 10 videos. Yeah. And when you
go along and think about that, a lot
of is because they couldn't get any traction.
Well,
probably a lot of that comes down to
(20:42):
people are
doing these things, not structuring it, and people
are like, yeah, good title, like it, but
I'm bored to death. Listening Great because you
you talk for 3 hours. And Right. You
know, that's just way too much content for
for for 1 video 1 podcast, those those
type. Yeah. And like you said, you can
have, you know, instructors. You you can have
(21:04):
people that know how to structure a video.
And know how to make amazing quality content,
and they cannot not know anything about instructing
people or not know that they're giving bad
advice about guns or about concealed carry. Right?
Like, there's tons of videos on host of
reviews that maybe really good quality videos.
They're steering people wrong. Right? Or they're unsafe
(21:24):
h where they're, you know, whatever they're promoting
is not good. And then like you said,
you could have people that are in rat
instructors incredible in the classroom, great coaching, and
they're like, I've never made a thumbnail before.
Like, I've I've never you know, recorded a
video and uploaded it on online. Like, it's
just a totally different world. And so it's
it's balancing both of those things as what
(21:46):
can we each bring to the table as
instructors.
And also what can we bring to the
table as content creators and youtubers? And how
can we help 1 another? Because Somebody may
be really good at editing videos and have
great tips on that.
Somebody may do great short form content. They
may have really mastered Youtube shorts
(22:06):
and be able to bring that to the
table and help others with that. Or, you
know, somebody like Laura Thor is incredible at
live shows. And so she's able to say,
okay. Here's how you do that really well.
Here's how you can structure it.
So that's the the greatest part about learning
together is you can be a complete beginner
at everything and and and still get value
(22:26):
for each individual person in the group and
not even know what value you're bringing, but
everybody that's there brings value to the group.
Mh. Yeah. I think the networking
hit ability because it's like he said everybody
brings value to the group at different levels
for because even if I'm not a big
Youtuber, I can look at a Youtube video
and tell you okay. That's interesting to me
(22:47):
That's not interested, and we can dig down
a little bit deeper, you know, why Why
is why is video a, interesting what?
Why is video b not interesting for you?
Sure.
Yeah.
Yeah. And and, you know, you you have
already just in in the call that you
were on, this week brought a lot to
the table with affiliate marketing. Right? And and
we think you know, when you're in the
(23:08):
the production side of content creation, there are
things that you just know. Right? You know
what a lead Magnet is. You know what
an email list You know what affiliate marketing
is. But think about when you learn that.
Like, when you don't know that, you're like,
I just don't know it. Right? You don't
know what you don't know. And so having
people that are able to say, well, here's
here's how I've gone about doing it in
(23:30):
my show or here's what's worked for me.
That's that's really valuable for sure.
Mh. Definitely.
What's time commitment doing this because I'm sure
there's people out there saying, wow, I'd really
like to get in the video or like
to get some you know, tap into some
people in this community, but
what is the time commitment?
Yeah. So
it's it's the only time that we meet
(23:51):
live is that once a month call, and
it's for about an hour once a month.
We get together and we meet
and and then as far as the,
discord community and conversation, that's just whenever you
wanna get on there. There's never a... You
know, you're required to get on at this
time or we're all going live at this
time or anything like that. And if something
(24:11):
happens, and you're, like hey, guys. Like, I've
got something going on. I can't make the
mastermind this month. I can't make the call,
then we record that and we... We send
it to everybody as well. So even if
you're not able to attend, which happens sometimes,
then you're still able to get a... The
video version of,
what we talked about and, you know, you
(24:31):
have the the Powerpoint and everything if we
use that going through a session. And so
really, it's only 1 hour a month that
you're committing to to being a part of
it, for sure. Mh. Yeah. And definitely from
the 1 mastermind I've been in, It's got
my interest on the Youtube side. Now I
can go along and find some time. I
(24:51):
might actually try to
reduce some content.
Yeah. We'll have to... We'll have to say
it's got got me going.
What's the cost
around doing doing mastermind because you're you're obviously
spending your time,
other... You know, you've got you know, overhead
different things like, what's a cost for somebody?
Yeah. So for for Mastermind in general, again,
(25:12):
this is 1 of those things that what
you get what you pay for a lot
of the times. Right? Sometimes mastermind can be
literally tens of thousands of dollars to be
a part of. Right?
But ours is 30 dollars a month because
I know that, you know, a lot of
people in the
in the the mastermind group are either full
time and doctors where they've got another full
(25:33):
time job, and they're trying to
you know, do,
firearms. They're trying to pursue their own education.
They're trying to in truck some and they're
trying to create content. Right? So I don't
want anybody to feel like, okay. If I'm
gonna start out on Youtube, I'm gonna have
to I'm I'm wanna join this mastermind community,
and I wanna, you know, I'm gonna have
to pay a thousand dollars a month we're,
(25:54):
you know, 200 dollars a month or whatever.
I don't I don't want that to be
a hindrance of I can't afford to start
it. Right? Because it's already a time commitment
to start making content. So I wanted the
group to be 4 beginners, and so that's
why I've priced it so low at 30
dollars a month because I I want people
to be able to say, you know what?
I might not make anything
(26:14):
from, you know, making content for the first
month or 2 or 3 or whatever.
But I wanna give this a try, and
I wanna have a community while I'm giving
it a try.
Because like I said, I didn't have that
in the beginning. I I was starting to
record videos thinking, I literally don't know how
to make a thumbnail I don't know where
the description goes. Right? I don't know how
to make money at this.
(26:35):
And so I want people to have that
community from the beginning.
As they're recording their first video or sometimes
even before they're recording their first video to
build that confidence and learn those skills. In
order to start Youtube?
Mh. Yes. I completely understand.
So somebody listening on here, how did I
(26:55):
join or or get get started with us?
Yeah. So you can just email me at
my email address is Work protection training at
gmail dot com.
So you can just send me an email
and say, hey, Will, wanted some information on
the mastermind or thinking about joining the mastermind.
(27:16):
And I'll be glad to give you any
information,
answer any questions that you have. And, basically,
my requirements for it are, again, you you
have to just wanna be you have to
be committed to
starting a Youtube channel, and, you know, make
make every effort that you can to be
at the the monthly meetings. But like I
said, if you miss 1 or 2, if
you've got other stuff going on, I totally
(27:37):
get that. We record it for that reason.
But I Just... I want people that are
in the 2 community. So whether you're instructor,
whether you're
thinking about instructing, I actually found your your
podcast, Rob, before I was an structure just
because I was kind of interested in the
instructor world.
But, yeah, As long as you are your
(27:58):
channel is related to guns, I don't care
if it's about concealed carrier if it's about
precision rifle shooting or if it's about hunting
or, you know, cowboy action shooting, whatever it
may be.
I want you to be a part of
the community where you're able to to learn
and grow with other people that are that
are all about
helping other people learn more about safe firearms
(28:19):
handling and and operation.
Yep. Def definitely and
since we're such a, rare
bird when it comes to a lot of
you know,
lot of rules when it comes to, you
know, social media when it comes to guns.
It's nice to be in a in a
community to where you can least bounce things
over and say, hey, how do we you
get around this issue? Or how do you
(28:39):
get around that issue? It's a it's it's
a challenge. And ever since Yeah social media
is really taken off?
I can tell you.
And I've said it many times on the
podcast. It's it's a real challenge to try
to advertise to try to go along and
put content out there that somebody doesn't flag
to say, hey, it's about guns. So it's
like, yeah. It's a concealed carry class. What
(29:00):
do did you I think it was gonna
be about
Yeah. Yeah. Absolutely. We're we're definitely
the the odd ball out when it comes
to the creative world. Right?
So much of social media and content creation
is
is so art driven. And so because of
that, there's there's always gonna be kind of
(29:20):
a a political element of that. Right. There's
always gonna be certain corporations that are involved
that like or don't like certain things.
And you have to be careful of those
because because, like you said, your your content
can disappear real quick.
Mh.
Yep. Definitely. And
Again, that's... I I find the value and
be able to bounce around and say, hey,
you know, how do I get this done
(29:42):
or how Act done or Like, in they
affiliate it marketing. I thought it was really
interesting lot of the tips and tricks I've
taken from this podcast. I was able to
relay and pass on to people because as
much as it might be second nature to
the people listening to this podcast.
Guess what... There's new instructors out there that
don't know all the different ways of, you
know, make making a dollar when it comes
(30:02):
to, you know, those affiliate links and doing
different things like that. So it's,
It's 1 of those things where
you can take it for granted f,
if you've been around for a while, but
think about the new person and how they
could definitely take advantage of,
being able being able to, your expertise. And
then, again, they're bringing a certain level expertise.
(30:23):
A look at something and say, hey.
For somebody in my demographic, I don't
identify with a, you know, with an ad
like that or
identify with, you know, how you are binding
guns, and that's where again. If you're gonna
be a successful
instructor trainer.
You've gotta be able to reach not only
the Demographic that love guns, you wanna reach
(30:43):
demographic
that are,
you know, gun
agnostic as well as people like that are
gun ignorant. About things. You know, the people
that are anti gun, you probably aren't gonna
reach them, but those other groups, you need
to have a way of approaching them as
besides going alone, saying, hey, You know, it's...
Got a 44 magnum the most powerful handgun
(31:04):
in the world. You know, that's not gonna
win over those people that are not big,
you know, pro gun people. Yeah. Yeah. Absolutely.
And and there is, you know, I hate
to put it like this, but there's a
lot of correction that that needs to be
done and is being done in the gun
community. Right?
And I think that there's been a huge
(31:24):
shift, and Brian Hill talked about this in
in a class that I took with him
last year, but there's been huge shifts that
have been phenomenal. Like he said, when I
first started instructing,
like, no no 1 had AAA
medical plan or a trauma kit on the
range. It just wasn't something that people talked
about. And he said now every single range
that I go to to teach a class,
(31:46):
They've not only got a trauma kit there,
but almost every student has a trauma kit
in in more advanced classes. Mh. And then
they have a an advanced medical plan of
you know, how to get someone out if
they're injured where the closest hospital is all
those things. And so things like that need
to be changed. They need to be talked
about
and and, you know, like, like, we talked
about before? Safe h? What type of h
(32:08):
to buy,
you know, how to do things safely,
what other
items you need to carry like a trauma
kit like Oc spray, things like that that
that like you said, you're always gonna have
those people that are like, well, I've got
a gun on me. You know, in my
uncle uncles... My uncle Mike's
soc Sack. Right? So I'm feel it for
any problem. And so I think that there
(32:29):
is a huge need for education to be
done, and and it's those exact people that
are not gonna pay for classes because they
think they know everything.
That they may not pay for a class,
but they they will click on a Youtube
video
to gain some more information. And so getting
that information out as instructors as to advocates
(32:49):
is so crucial.
And
1 of big advantages if you can reach
them with a
Youtube video Youtube short.
Maybe they might see the advantage of come
into 1 of year classes. So again, it's
it's 1 of those to where
you can do a
video now that
maybe only has a few views, but all
(33:10):
of a sudden, you know, 6 months down
the road. If you've picked up 1 or
2 people,
in your class because they like how you
describe it. They like how you you're you're
teaching. That's a big win.
I'll go Kudos to Brian Hill. He does
a lot of videos.
Mh for free, basically.
But, you know, he does good videos, shorts,
and those turn... You know, allow people to
(33:31):
see what his teaching sounds like. And I
know that's turned into, you know, additional students
form, which as, you know, we've talked about
this before on the podcast.
An extra button in the seat is, you
know, money in your pocket And then which
you... Way you gotta look at it If
you're... If you've got 2 people in class
a, maybe you're breaking even, but if you
can get 4, 5, 06:10 people in class,
that's that's when you're, you know, making money,
(33:53):
and you can see instructing is being a
long term,
business or hobby for you. Yeah. Yeah. And
the awesome... Like, how awesome for your students
to be able to experience your teaching style
and see who you are before they come
to class. Right?
And I make videos specifically answering questions that
I get from students? Like, I have a
video on specifically, what do I bring to
(34:14):
my first handgun class? Because I want to
not only be able to email them when
they ask that question and say, well, here's
a list or here's some good things to
have on hand. But Actually be able to
send them a video and say, hey, I
already broke all this down for you and
and gave you all the information that you
need. Here's this video.
So being able to answer questions like that
is is great for your customers.
(34:36):
And I've I've been
It's it's blown me away honestly,
having people in my class that will ask
questions
and their questions start with. I saw your
Youtube video on this. So I wanted to
ask about that. Right? It's so cool because
it's like, wait. Like, you know, you you...
We get so caught up in numbers like,
you know, this 1 has 50 views or
this 1 has you know, 5000 views or
(34:58):
this 1 only has a hundred and 20
views or whatever.
And we forget, like, wait, That's a person.
And that's a person that needed that
information. And sometimes like you said, they come
to your class because you answered that question,
which is... It's pretty humbling.
Yeah. For person time somebody told me they
listened to my podcast and they found value,
you know, and what we were talking about.
It's 1 of the things were, like, wow.
(35:19):
I'm actually doing something worthwhile. And that sounds
That sounds, you know,
kind of self serving, but at the same
time, I have no idea who's listening to
this podcast.
When somebody comes up and, tells me that
I deeply appreciate it. And allows me to
know that I'm making a difference in the
world of instructing.
Yeah. That's awesome. It's awesome.
(35:41):
Well, hey, Well, we've been asking all our
season 7 people special question, and that is
What do you do with for your mental
health every day?
Yeah. Absolutely. That's a great question.
And I do
2 things every single day, that I'll mention.
And it's how I start every day. And
the first is that when I get up,
(36:01):
the first thing I do is I sit
down with my book coffee, and I have
my time along with God. And that's my
time before I get on my phone before
I check my email before I tech check
Youtube stats, anything like that. I sit down
and I read the word and I pray,
and I talked to him about what's going
on in my life. And then the second
thing that I do immediately after that is
I write a letter to my wife.
And sometimes it's couple paragraphs. Sometimes it's a
(36:24):
couple sentences. But it's always something to tell
her what she means to me, how much
I appreciate what she does.
And those 2 things set my day in
the right direction. Right? Because everything else is
is secondary to that. Even my kids are
secondary to My job is secondary to that.
My my audience is secondary to that. So
that's how I start every day with God
(36:44):
and then writing a letter to her
that really helps get my head on straight
and moving in the right direction.
Mh. Yep. By those
that's very good because
it's easy for us to take... And take,
our spouses for granted.
And
yeah, that's good. I don't do that, but
(37:06):
maybe I should. I but
I I could... I sure that might shock
my wife if I do that tomorrow morning
to her. But See.
Definitely a good thing to start. Oh, 0,
well, we're compete... Work the instructors find more
information about the mastermind and work
protection training. Yeah. Absolutely. So my website is
(37:28):
just word protection dot com. Now, and my
email is word protection training at gmail mail
dot com.
So like I said, any questions that you
have about the mastermind,
I do have kind of a a
vetting process of just send me an email.
I wanna get to know you. I'll send
you a questionnaire to just kinda get to
know where you are, what you're interested in
(37:50):
and and, you know, what you what you
wanna gain out of it. But anybody that's
that's interested in really growing and and,
making good content to help others definitely send
me an email. I'd love to hear from
you.
Super well, again, will, thank you for your
time tonight, and thank you for sharing. Yeah.
Thanks for having me Rob.
(38:10):
That's a wrap this episode. I hope you
found the information informative that Will and I
had talked about and maybe reach out to
the well to see if you wanted to
wanna join his mastermind.
And I'll always go to share information, especially
among instructors to make things better for everybody.
Searching for more information, other businesses or other
podcasts that Will was on, you can go
to WWW
(38:31):
dot 5 trainer
dot com and search
for the topic or the person you wanna
find more about in the upper right hand
corner. Give have questions for me or suggestions
on guests to have email me at f
ftp p at concealed carrie dot com.
Member visits our sponsor especially 5 Trainers Association
at Fta protect dot com to learn more
(38:54):
about their start coverage offer and their competitive
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All certified instructions apply for Fda coverage.
And remember, for listening to this podcast podcasts,
you can get 10 percent offering your policy
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Who bring its podcast, support the industry, the
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And most importantly,
Every fire instructor America dedicate, time and energy,
(39:16):
intimate gun owners more knowledgeable well.
Stay safe out there, everyone.
Can concealed care Inc and can concealed carey
dot com strive to share helpful information and
education about gun related topics, train tips and
other things that may potentially have legal implications
for listeners. The information contained in this podcast
is attended in good faith, but it is
important to understand that laws vary from place
to place, and we encourage listeners to seek
local legal advice to understand laws that apply
(39:37):
to them. Nothing this podcast should be mis
misinterpreted as legal advice or cancel.
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