What is digital marketing all about? The bottom line: Accountability. It’s not about setting goals or KPIs in your marketing plans (although that’s very important to look at each channel and the metrics associated with them), but rather it’s about digital marketing have alignment with your overall marketing plan and company-wide strategic goals. Are we driving traffic to our website? Are we increasing calls to our business? And ultimately, are we gaining in marketing-driven revenue? Are we closing that loop and looking at the metrics to identify the market? Listen in as we talk through some basics of digital.
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