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November 18, 2025 61 mins

If you've ever wondered how to get your business in front of more people without throwing more money at ads, this episode is for you. 

PR expert Jenny Beres, co-founder of Pink Shark PR, Joins me to talk about the real power of storytelling, visibility, and why small-business owners need to stop playing small when it comes to getting media exposure. 

We dive into:

  • Why your story matters more than your product
  • How to connect with the media (and what not to do when pitching)
  • The mindset shift that helps you own your expertise and take up space
  • How authentic storytelling builds trust, attracts opportunity, and drives revene for years

This conversation will remind you that your story is your strategy. Tune in and learn how to make it work for your business. 

After you listen, share your biggest takeaway - I'd love to hear your story! 

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