What do you get when you mix structural engineering, with immigrant grit, a viral video, and a love for Hawaiian poke? What you get is the recipe for one of the most exciting fast-casual franchise stories of the past decade.
This week on Franchise Today, Stan Friedman welcomes Peter Yang, co-founder and managing partner of Pokeworks—a premium poke concept that exploded out of a 750-square-foot shop in Midtown Manhattan and quickly became a national sensation.
Peter shares how:
Pokeworks went from unknown to viral, thanks to a burrito and a million online views an hour
A family legacy in food and a pivot from engineering set the foundation
They use EOS and AI to drive operational consistency and franchisee support
80% of franchisees come back for more—and why passion trumps experience
If you think you know fast casual franchising, think again. This episode is a masterclass in how authenticity, values, and execution have morphed a niche idea into a thriving national brand.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.