Present Beyond Measure, with Lea Pica

Episode 204

Eyes are important. Each of us puts heavy weight on our vision when forming a mental model of the world around us.Seeing is believing. This is so important in business, almost every time people meet, some visual tool guides the discussion - this practically essential object is a presentation, specifically a data presentation.

But knowing what we know about our visual senses, creating something that's tuned for people's minds…as well as their hearts, takes combining neuroscience, storytelling, emotion, persuasion, design and effective communication. 

That's a lot to know, but our guest can help you do it. For over a decade, she's helped those in the digital marketing and web analytics communities transform their  presentations from snoozefests into experiences that inspire action

She's a workshop leader and keynote speaker. We're going to talk about the book she came out with in 2024 "Present Beyond Measure."  Let's go south of NYC to the Jersey shore to talk with Lea Pica.

 

Links to everything mentioned in the show are on the Funnel Reboot site's page for this episode.

 

Chapter Timestamps:

0:00:00   Intro

00:04:23 Welcome Lea Pica

00:09:42 know the stakeholders you are presenting to

00:18:04 Building meeting's name around message

00:32:14 PSA

00:33:07 Parsing your content into digestible-sized ideas

00:40:08 using story arc structure to make slides

00:48:05 keeping data accurate in graphs

01:01:27 Listener-exclusive offer by Lea

 

Links to everything mentioned in the show are on the Funnel Reboot site's page for this episode.