October 29, 2019 • 54 mins
The buzz: “Products don’t define a brand, experiences do. Such is the reality of modern business, where people are connected to a constant flow of information and are defining brands based on what they experience and share.” (Judith Aquino, www.ttec.com). Big news: Experience matters! Your company needs to survive in today’s competitive marketplace in order to exist and thrive in tomorrow’s. How? Convert your customers into fans. Transform your products into obsessions and your brands into icons. Empower your employees to become your ambassadors. Any questions? The experts speak. Dr. Stefan Winkler, Opsis: “If we use words, there is a very grave danger they will be misinterpreted” (H.R. Haldeman). JJ Delgado, Estrella de Galicia: “It is still Day 1” (Jeff Bezos, Amazon). Erica Lailhacar, SAP: “The answer is out there, Neo. It's looking for you, and it will find you if you want it to” (Trinity to Neo, The Matrix). Join us for The New Face of Your Brand: Customer Experience!
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