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July 18, 2018 55 mins
The buzz: “Predictive analytics is…one of the few investments a CMO will make that is guaranteed to produce a return on investment.” (Richard Mooney) Predictive analytics continues to evolve in cool ways. Now machine learning and artificial intelligence strengthen the backbone of predictive capabilities with self-updating algorithms that uncover hidden meanings in past data. Ready to learn about the ROI of predictive analytics and machine learning, implementation best practices, where the data is applicable, and how to improve a quantifiable ROI? The experts speak. Gil Gomez, Deloitte: “We cannot solve our problems with the same thinking we used when we created them” (Einstein). Hudson Harris, HarrisLogic: “If you've got the truth you can demonstrate it. Talking doesn't prove it” (Robert A. Heinlein). Timo Elliott, SAP: “I would challenge you to a battle of wits, but I see you are unarmed” (Mrs. C.H. Gildersleeve). Join us for Predictive Machine Learning Value: ROI Beyond Cool.
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