The buzz: Cirque du Soleil is known for amazing acrobatics and incredible performers on stage, but the technical gymnastics behind-the-scenes are just as impressive (Starla Sampaco, www.geekwire.com). Originally composed of 20 street performers in 1984, Cirque du Soleil Entertainment Group completely reinvented circus arts and became a world leader in live entertainment. The organization has extended its creative approach to entertainment forms including multimedia productions, immersive experiences, theme parks and special events. Its core mission is to invoke the imagination, provoke the senses, and evoke the emotions of people around the world – using innovative technology solutions. The experts speak. Frank Helpin, Cirque du Soleil: “Dance, dance, otherwise we are lost” (Pina Bausch). Alycia Rivas, SAP: “Be yourself. Everyone else is taken” (Oscar Wilde). Join us for Cirque du Soleil: Innovating the Experience.