Navigating Conscious Marketing with Tristan Katz

Dr Alex Iantaffi talks with Tristan Katz about conscious marketing, social justice, and how to navigate the intersection of personal integrity and professional practices. They explore the complexities of marketing in the so-called “wellness space”, the importance of engaging in critical thinking, the responsibilities that come with online visibility, and the role of social media in shaping cultural narratives.  

Tristan Katz (they/he) is a business consultant, conscious marketing strategist, and equity-inclusion facilitator with a lifelong commitment to human rights and justice. Tristan supports individuals and organizations in aligning their values with their messaging through an intersectional, anti-oppression lens. Tristan’s work centers authenticity, relationship, and accessibility, and they’ve collaborated with authors, educators, and cultural leaders as well as organizations like Stanford University, HubSpot, Portland Public Schools, and Port of Portland. Currently, Tristan serves as COO and Director of Programming at Fruition Growth Network. He is also a longtime yoga student, Yoga Journal game-changer (2021), and former board member of Accessible Yoga. At the core of everything Tristan offers is the belief that marketing can be a tool for connection, truth-telling, and cultural change—not just sales. 

Find out more about Tristan and follow their work at the following links:   

https://www.katz-creative.com/ 
https://instagram.com/tristankatzcreative 

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Hosted by Alex Iantaffi
Music by Maxwell von Raven
Gender Stories logo by Lior Effinger-Weintraub