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July 19, 2022 16 mins
  • Geofencing vs. geoframing vs. geotargeting
    • What is geofencing? (01:28)
    • What is geoframing? (03:11)
    • What is geotargeting (display)? (04:17)
  • Real-world examples (04:46)
  • The Pros of each tactic (09:01)
  • The challenges of each tactic (11:43)
  • Episode wrap-up (14:55)

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