- Introduction (00:01): Host Chris Cesar welcomes listeners and introduces guest Kelsea Smart, a Paid Media Manager at Granular.
- Meet Kelsea (00:23): Kelsea shares her background as a native Floridian, her love for boating, snorkeling, and cats, and a surprising personal story about surviving a sinking boat in the Florida Keys.
- Journey to Paid Media (11:57): Kelsea explains her path from working in a full-service advertising agency to focusing solely on PPC at Granular. She shares her passion for digital media and the desire to deepen her expertise in paid media.
- Paid Media Then vs. Now (17:32): A discussion about how AI and machine learning have reshaped the industry since Kelsea began her career, alongside the rise of immersive ad formats and short-form video content.
- Why She Loves Paid Media (22:09): Kelsea emphasizes the satisfaction of driving measurable results for clients and the impact of her work on business growth.
- Granular’s Culture (23:13): Kelsea reflects on the collaborative and innovative environment at Granular, highlighting the team’s focus on learning, independence, and pushing boundaries in digital marketing.
- The Future of Paid Media (25:38): Chris and Kelsea dive into the potential of AI in advertising, the rise of immersive ad formats, and the challenges small businesses face in an increasingly competitive digital landscape.
- Final Words of Wisdom (28:10): Kelsea advises listeners to trust their instincts, drawing from her personal experiences and professional journey.
- Wrap-Up (29:14): Chris thanks Kelsea for braving the cold Wisconsin weather and wraps up the episode with a call to subscribe for more PPC tips and insights.
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